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Question 1:
(a) What do you consider the most pressing ethical issues facing advertisers? Explain.
(b) What are the key components of a communication model and how do they relate to advertising?
Question 2:
(a) Explain how brand meaning and brand value are created.
(b) Explain when to use the following research methods: focus group, in-depth interviews, observational research, ethnographic research, diaries, and crowd sourcing.
Branding
Explain about the marketing effectiveness in strategic controlling.
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
Explain the Strategy of Position on User. Position on User: This strategy relates a product along with its user or a class of user. When cosmetics companies seek successf
How can I write assagment about franchises company?
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What is Product Research in scope of Marketing Research? Product Research: Product research is related with the conversion of customer require to tangible product offer.
Reason for the growth of packaging: 1. Self service: an increasing, numbers of products are sold on a self service basis. In an average supermarket, which stocks 15000
its relation with plc
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
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