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Question 1:
With the use of examples explain the following distribution strategies:
a) Intensive distribution b) Selective distribution c) Exclusive distribution
Question 2:
Discuss the marketing mix decisions associated with EACH of the Product Life Cycle stages.
Question 3:
A company's marketing environment consists of the microenvironment (forces close to the company) and the macroenvironment (larger societal forces). a) List FOUR key components of the microenvironment. b) Explain how each microenvironment component may have an impact on the operation of a business.
Question 4:
Define and explain the components of the promotional mix.
What are the tools of marketing in words of McCarthy? McCarthy classified such tools in four broad groups, that he called the four Ps of marketing: Price place, Produ
Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
Question 1: Describe why the three segments of the very young, the working women and the elders need different advertising strategies now. Introduction Seven Sub cla
what you mean by core concept marketing?and types
pest analysis of any sbu
Many service sector businesses fail because their marketing managers do not have any experience in the marketing of services. They often have been previously involved in the mark
State the Concept of product and its classification Product refers to the goods and services which are offered by organisation for sale. Here the marketers have to recognise th
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
Question 1: (a) ‘The function of the financial system is only to channel funds from the surplus units to the deficit units'. Discuss. (b) How far can the liquidity pref
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
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