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Question 1:
With the use of examples explain the following distribution strategies:
a) Intensive distribution b) Selective distribution c) Exclusive distribution
Question 2:
Discuss the marketing mix decisions associated with EACH of the Product Life Cycle stages.
Question 3:
A company's marketing environment consists of the microenvironment (forces close to the company) and the macroenvironment (larger societal forces). a) List FOUR key components of the microenvironment. b) Explain how each microenvironment component may have an impact on the operation of a business.
Question 4:
Define and explain the components of the promotional mix.
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
Question: "Customer care has long been a major training requirement for organizations which seek the so-called "sustainable competitive advantage". This comes as no surprise wh
What is of Price Bundling? Price Bundling: If the products are associated but are non-substitutes that are complementary or independent one strategic alternative for the
Question : (a) Customer Relationship Management is a strategy used by many organisations nowadays. Discuss the main goals for adopting this strategy by organisations. (b)
Give the example of marketing communications For instance, many organisations in airline industry have shifted their attention to the needs of travel trade, customers and compe
Suppose a greeting card is 4 inches long on one side. About how long should the other side of the card be in order for it to be a Golden Rectangle?
Explain about the Price Leadership. Price Leadership: Price leadership strategy prevails within oligopolistic markets one member of the industry, due to its size or comma
Q. Selection of an ads agency by Quality and Calibre of Staff? Quality and Calibre of Staff: - Ad-agency has a variety of specialists like models, copy-writers, artists, etc.
2(x + 4) = 30
Question 1: Critically examine the importance of product design, New Product Development (NPD) and explain the reasons for failures in NPD and how would you overcome them?
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