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Question 1:
With the use of examples explain the following distribution strategies:
a) Intensive distribution b) Selective distribution c) Exclusive distribution
Question 2:
Discuss the marketing mix decisions associated with EACH of the Product Life Cycle stages.
Question 3:
A company's marketing environment consists of the microenvironment (forces close to the company) and the macroenvironment (larger societal forces). a) List FOUR key components of the microenvironment. b) Explain how each microenvironment component may have an impact on the operation of a business.
Question 4:
Define and explain the components of the promotional mix.
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
Discuss the Henry Assael model on buying decision behaviour.
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Question 1: Just as it is a mistake for marketers to consider Mauritius as a homogenous group of customers with the same values, culture and lifestyle, it is also a mistake for
what management skills did jack demonstrate as a marketing manager at the travel products company? What management skills did he demonstrate as a VP at the consumers product firm?
Q . The following are two weekly forecasrs made by two different methods for the number of gallons of gasoline in thousands, demanded at a local gasoline station. lAlso shown are a
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
discovery
How does cultural, social, personal and psychological factors influence buyer behaviour. Give examples
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