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A World of Marketing Communications
All organisations - small and large, commercial, government, charities, educational and other not-for-profit organisations - need to communicate with a range of stakeholders. This may be in order to get services and materials to undertake their business activities, or to collaborate and coordinate with others to secure suitable distribution of their services and goods. Additionally, there are consumers - you and me - people who are free to choose among many hundreds and thousands of product offerings. Marketing communications provides a core activity so that all interested parties can understand the intentions of others and appreciate the value of the services and goods offered.
The physical attributes of a product constitute a tangible product.
consumer profile of typical buyer of rayban
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Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T
what do you understand by marketing management? explain its importance in modern business world
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their busines
identify and explain four common segmenting variables
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Describe the one-way communication By recognising different transactional and relationship needs of the target audience, marketing communications can be used to engage with a v
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