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Define the company in microenvironment.
The Company:
The Company while designing marketing plans, marketing management should take other company groups, as like top management, finance, research and development (i.e., R&D), manufacturing, purchasing and accounting, within consideration.
What is Socio-Cultural Segmentation? Socio-Cultural Segmentation: Consumer markets are subdivided within segments upon the origin of social-cultural variables as social c
Tata Motors recently introduced the nano,the world''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market as well as th
What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
Explain product policy in relation to agriculture
Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de
what is down market stretch and give some example?
How is the marketing system affected by company strategy? Marketing System influences company strategy: Marketing has its own sub system that interacts along with each ot
consumer mind is a black box discuss
please give target market assignment (introduction, content topic note and aknowledgement)
what are the factor that should be considered while setting pricing policyn..
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