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Define the company in microenvironment.
The Company:
The Company while designing marketing plans, marketing management should take other company groups, as like top management, finance, research and development (i.e., R&D), manufacturing, purchasing and accounting, within consideration.
The purchase of the smartphones by the netizens has a psychological or functional motive?
What are the different types of advertisement? Nature of Advertisement: Various types of advertisement are given below: a) Informative advertisement b) Persuasive a
Marketers know that they cannot appeal to all buyers in their markets or at least not to all buyers in the same way. Buyers are too numerous, too widely scattered, and too varied i
Should pricing reflect the cost of making the product, by an economic value approach, or should prices reflect the perceived value of the product
what are the core marketing concepts?
Q. Show the Characteristics of Distribution Channels? Characteristics of Distribution Channels: Distribution channels are able to be classified on the basis of geographical d
Mm - wht is test mktg? Explain various approaches that are followed by FMCG co. in test mktg
What are four Ps correspond to the customers four Cs according to Robert Lauterborn? Robert Lauterborn suggested that the seller’s four Ps correspond to the customers four Cs
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
#question draw an bcg matrix with an numerical example..
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