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Question:
In the context of a product from the fashion industry:
a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provides value to customers
b. identify and explain how the Product Life Cycle (PLC) concept will be used to influence marketing mix decisions.
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
hstory of marketing
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
Question 1: (a) Using examples, differentiate between the terms "micro? marketing environment and "macro" marketing environment? (b) Moutinho (2000) argues that the PESTLE f
What are the benefits of packaging in the product line? Benefits of Packaging are as given below: a. This protects a product in a means to the consumer. b. This provide
How is Product Life Cycle affected? PLC is affected by following factors are as given below: a. The necessary and intrinsic nature of the product itself. b. Change into
What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
approaches followed by FMCG in test marketing
A Convertible Ultrabook is a new type of notebook which functions both as a laptop and tablet mode when required. Ultrabooks are designed to feature reduced bulk without compromisi
Explain the stages in the Product Life Cycle with examples.
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