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Question:
In the context of a product from the fashion industry:
a. Describe the concept of a product as a tangible and intangible "bundle of benefits? that provides value to customers
b. identify and explain how the Product Life Cycle (PLC) concept will be used to influence marketing mix decisions.
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As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
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