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Question 1 Define e-tailing. Explain the future of electronic retailing
Question 2 Explain the factors which are leading to the growth of retail sector
Question 3 Describe the tools of Integrated marketing communication
Question 4 Discuss the Retail pricing strategies
Question 5 Write a short notes on:
A. Types of retail store location with examples
B. Factors affecting retail store location.
Question 6 Write a short notes on:
A. Classification of retail consumers based on shopping.
B. Types of Buying behaviour
QUESTION (a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Sug
Question: By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new produc
Market attractiveness is a measure of the profit potential inbuilt in the structure of a market or industry. There are a large number of factors contributing to (and which may be
Suppose D1 represents the demand curve for paperback novels, D2 represents the demand curve for gasoline, S1 represents the supply curve for paperback novels and S2 represents the
What is granular disintegration In dry climates a yet another mechanism operates much like frost action, in this process the ground water is drawn to the surface, which on ev
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza
Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
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