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Question 1 Define e-tailing. Explain the future of electronic retailing
Question 2 Explain the factors which are leading to the growth of retail sector
Question 3 Describe the tools of Integrated marketing communication
Question 4 Discuss the Retail pricing strategies
Question 5 Write a short notes on:
A. Types of retail store location with examples
B. Factors affecting retail store location.
Question 6 Write a short notes on:
A. Classification of retail consumers based on shopping.
B. Types of Buying behaviour
What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
What is cross selling possibilities by retaining customers of a firm? Cross Selling Possibilities: A normal customer can be a potential customer for the firm’s other produ
• example of product line strategies
product life cycle of dove shop
Explain product policy in relation to agriculture
Illustration of 3C of Marketing Triangle
Idea Screening In the new-product development process, the second step is idea screening which involves screening new manufacture ideas to spot good ideas and discard poor ones
market positioning error
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