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Question 1 Define e-tailing. Explain the future of electronic retailing
Question 2 Explain the factors which are leading to the growth of retail sector
Question 3 Describe the tools of Integrated marketing communication
Question 4 Discuss the Retail pricing strategies
Question 5 Write a short notes on:
A. Types of retail store location with examples
B. Factors affecting retail store location.
Question 6 Write a short notes on:
A. Classification of retail consumers based on shopping.
B. Types of Buying behaviour
How is customer satisfaction measured in marketing? Customer satisfaction measures how suitably a company’s products or services convene or exceed customer expectations. Such e
How is an aging work force worked in Demographic Trends? An aging work force: Several impacts of aging work are which the work force will before experience, reliable and
1. What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing.
Importance of the positioning or why positioning: 1. To create a distinctive place of a product or service in the minds of potential customers. 2. To provide a c
What techniques and devices are included in sales promotion? Techniques or devices used within sales promotion comprises: • Samples, • Quantity Deals, • Premiums, •
Question: A facet model has been derived for an effective advertising. It consists of six modes namely Perception, Cognition, Affective, Association, Persuasion and Behaviour.
suppliers of a hotel have
Culture: Culture is the most fundamental determinant of a person's wants and about his behaviour. It consists of the learned values, norms, rituals, and symbols of the socie
Question: (a) Considering the Three Era model, differentiate between data processing (DP), management information systems (MIS) and strategic information systems (SIS). (b)
MATLAB program to call all programs EX: 1: Problem P1 2: Problem P2 …………………………………… 6: Problem 6x how to write?
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