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Question:
(a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs.
(b) "Though it has several limitations, Maslow Hierarchy of needs has been successfully used by marketers to market their product." Discuss this statement, illustrating your answer with examples of its applications to the marketing of goods and services.
(c) "Most needs are dormant much of the time." How can marketers arouse them?
Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen the cracks and may even split
dead line is 10-9-2014
Advertising management: advertising management involves the major decisions in the management of the advertising. Broadly it includes the following activities: 1. Settin
The first five years of operation target marketare people aged between (2- 67) years old. The demographic age of KualaLumpur population shows that: 0-14years: 29.6%(male4
various approaches that are followed by FMCG companies test marketing in marketing management
hstory of marketing
At this point, PP's bottled water business has shown operating losses of nearly $300(000), which does not include the initial investment of more than $800(000). Management is now t
Question: a) Describe four issues that are usually addressed in the Needs Analysis phase in the building-block approach to network design. b) Sketch a typical hybrid star
ZEZ Company is in the business of designing and printing bottle labels for soft drinks distributors. The company is, at present, facing very difficult times as recessionary economi
Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
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