Explain innate and acquired needs, Marketing Management

Assignment Help:

Question:

(a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs.

(b) "Though it has several limitations, Maslow Hierarchy of needs has been successfully used by marketers to market their product." Discuss this statement, illustrating your answer with examples of its applications to the marketing of goods and services.

(c) "Most needs are dormant much of the time." How can marketers arouse them?


Related Discussions:- Explain innate and acquired needs

Supply and demand framework, The market for labor can be studied use a supp...

The market for labor can be studied use a supply and demand framework.  The demand for labor is from employers who use labor to produce goods and services.  The supply of labor is

Difficulties in evaluation advertising effectiveness, Difficulties in Evalu...

Difficulties in Evaluation advertising effectiveness There are several difficulties and hindrances in the evaluation of advertisement -effectiveness. The major difficulties are

State the term- communication mix is changing, Communication mix is changin...

Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements

Describe capital asset pricing model , a.  Suppose Asset A has an expected ...

a.  Suppose Asset A has an expected return of 10% and a standard deviation of 20%.  Asset B has an expected return of 16% and a standard deviation of 40%.  If the correlation betwe

Show the ethical aspects of advertising, Q. Show the Ethical aspects of adv...

Q. Show the Ethical aspects of advertising? Promotes Social Evils: - A few advertisements give birth to social evils. They demand to buy the products which are injurious to h

Determine the level of service quality, Competitive tourism and hospitalit...

Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo

Marketing, what are the different retail strategies

what are the different retail strategies

Cannibalization, Assume Clinique expects to sell 3 million ounces of BB cre...

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

Direct marketing, DIRECT MARKETING: Meaning: direct marketing (DM) is...

DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd