Question:

(a) "Consumers have both innate and acquired needs." With reference to examples you are familiar with, differentiate between these two types of needs.

(b) "Though it has several limitations, Maslow Hierarchy of needs has been successfully used by marketers to market their product." Discuss this statement, illustrating your answer with examples of its applications to the marketing of goods and services.

(c) "Most needs are dormant much of the time." How can marketers arouse them?