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Meaning or definition: the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attention of the readers or the listeners or the viewers or the on lookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.
According to the marketing association it is any paid from of non personal presentation idas goods of services by an identified sponsor
Accordinig to the new encyclopaedia bitanica advertising is from of communication intend promote thesale of the product or service to influence public opinion to gain political support or advance a particularcause
According to weeler advertiing is , any from of paid non personad l presentation of ideas goodsor services for the purpose of inducingpeople to byto comm
According to willim j Stanton advertising consists of the activities involved in presenting to group a non -personal oral or visual openly sponsored message regarding a product service idea this message is called on advertisement is disseminated through one or more media and paid for by an identifiled sponsor.
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
Explain the relationship between Frederick Herzberg's dual (two) factor motivation theory and job enrichment. Hygiene factors contain pay, status, working conditions, rules and
Explain the main features of organisations that do NOT adopt a market or marketing orientation. Marketing-orientated organisations have a major focus of the customers and their
Explain about the Professional and Direct Purchasing in business market and the consumer market. Professional Purchasing: Products into business markets are purchased usua
what are thepproaches used by FMCG companies in test marketing?
What are cognitive measurement of customer satisfaction? Cognitive Measures of Customer Satisfaction Measurement: A cognitive tools is defined as an appraisal or conclusio
What are the marketing objectives This mix is assembled keeping in mind the needs of target customers and it varies from one organisation to another depending upon its availabl
Break-Even Analysis Break-even pricing (target profit pricing) is tactic to setting up price to break- even on the cost of producing and marketing products or to make the ta
what are the problems with green marketing? And what are there remedies?
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