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Meaning or definition: the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attention of the readers or the listeners or the viewers or the on lookers towards a product or a service or an idea. Therefore, it can be said that any thing that turns the attention to an article or a service or an idea might be well called as advertising.
According to the marketing association it is any paid from of non personal presentation idas goods of services by an identified sponsor
Accordinig to the new encyclopaedia bitanica advertising is from of communication intend promote thesale of the product or service to influence public opinion to gain political support or advance a particularcause
According to weeler advertiing is , any from of paid non personad l presentation of ideas goodsor services for the purpose of inducingpeople to byto comm
According to willim j Stanton advertising consists of the activities involved in presenting to group a non -personal oral or visual openly sponsored message regarding a product service idea this message is called on advertisement is disseminated through one or more media and paid for by an identifiled sponsor.
1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money
can anybody tell me where (a+b)2 is applicable in real world
What is Cultural Environment? Cultural Environment: Cultural Environment Persistence of cultural values: Secondary and core beliefs shifts within secondary cultural valu
WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
Sales promotion: it includes activities other than advertising, personal selling publicity and public relations which are used in the promotiong of the product or in persuading th
The financial plan consists of a 12-month profit and loss projection, a four-year profit and loss projection (optional), a projected balance sheet, a cash flow projection and a bre
What are the Credibility factors Public relations scores heavily on credibility factors. This is as receivers perceive the third party as unbiased and to be endorsing the offe
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
Generic Product A generic product is an unbranded, inexpensive, plainly packaged version of a common consumer product. It is usually standard for slightly substandard quality c
Explain the various approaches that are followed by FMCG Companies in test marketing.
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