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.EVOLVING VIEWS OF MARKETING ROLE IN A COMPANY
Gathering data depends on nature of data, objective of the data collection and require information. By the help of proposed a new information system the objective is to collect
State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all
Consumer mind is a Black Box
Brand A wareness This is a common of customer knowledge that a particular brand exists. Brand Extension This is a marketing planning that takes the brand n
What are the various strategies of product mix
various approaches to test marketing
own example of participants in the business buying process
Types of intermediaries: 1. Sole selling agent\marketer: when a manufacture prefers to stay of the marketing and distribution task he appoints a suitable agency as his sole s
Michael Jordan lives in a world with only two goods: basketballs and Gatorade. Basketballs cost $10 each. Gatorade costs $2 per bottle. Point A on the graph below represents Jord
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