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What is the role of advertising agencies in distribution channels? Advertising agencies: Such facilitating agencies help within facilitating negotiation, through creating
Objectives of measuring advertising: some advertisers do not bother to measure advertising effectiveness. They expect that the sales will ultimately increases by the reason of adv
Market strategy: Meaning & definition: marketing strategy of a firm is the complete and unbeatable plan or instrument designed specifically for attaining the marketing object
About 40 years ago, media guru Marshall McLuhan assume that mass communication would turn the world into a global village. Communication satellites, 24-hour global news channels,
Reinforce areas in which your company outshines the competition. Is your ROE leaps and bounds above your competitors? Have you rewarded stockholders with a healthy dividend while s
Steps involved in brand development
Looking for an expert to help with market segmenation process
Pricing policy Pricing policy is a highly visible and key component of a company's marketing strategy and marketing plan. A company's pricing policy is the ultimate expression
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
What is the role of personal selling in presentation and demonstration?
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