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Enumerate about the Non-durable Goods
Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, salt, sauce, pickles etc. These items are consumed quickly and we purchase these goods more often. These items are generally made available by producer through large number of convenient retail outlets. Profit margins on such items are generally kept low and heavy advertising is done to attract people towards their trial and use.
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
list out secondary sources of information while pursuing market research.
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
Explain the working of third barrier of exchange in channels distribution. The third barrier arises through the variation in quantities and assortment demanded. Manufacturers u
QUESTION 1 (a) Explain the term Market research. (b) Highlight its importance and how it can be used to deal with competitors on the market. QUESTION 2 You have been
consumer profile of typical buyer of rayban
Product packaging: Meaning & definition: The packaging of a consumer product is an important part of the marketing plan. There are many factors to be considered while des
Determine the importance of Product - Marketing mix Product refers to goods and services offered by the organisation. A pair of shoes, a burger, a lipstick, all are product
Explain about the Shopping Goods These are goods that are purchased less frequently and are used very slowly such as clothes, shoes, household appliances. In case of these good
The DD drinks company was founded over one hundred years ago by a deeply religious family and has been recognised as being a good employer ever since. The company has a long histor
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