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Question 1:
The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely adequate for service providers (Peattie and Moutinho, 2000). A more comprehensive approach which seriously touches the peculiarity aspect of services marketing is the SCEPTICAL analysis. Critically show each of these factors with respect to any service industry of your choice
Question 2:
A consumer's buying behaviour is influenced by a range of factors. Discuss this statement and support your answer with examples.
Question 3:
Write short notes on the following:
(a) The stages of the product life cycle (b) The characteristics of services marketing (c) Any four elements of the marketing mix
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
Question : a) Show and describe the cultural and social factors that can influence buyers' decisions. b) In a buying center purchasing process, which buying center particip
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
We have just completed another Election process. Think of some of the political advertisement you were bombarded with during the last few months. What types of media were used in t
Who are the participants of business buying process,under any Organization?
i have to market a luxury soap for a company and than present a promotional plan ,and i need elements to include in my presentation but don''t know how to start, please help,
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
PEST ANALYSIS IN AN ENGINEERING FIRM
Q. Production of advertisement? Design as well as production of advertisement involves a number of activities among them are writing copies Developing illustrations developing
Explain Marketing Strategy for market leaders with example.
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