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Question 1:
The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely adequate for service providers (Peattie and Moutinho, 2000). A more comprehensive approach which seriously touches the peculiarity aspect of services marketing is the SCEPTICAL analysis. Critically show each of these factors with respect to any service industry of your choice
Question 2:
A consumer's buying behaviour is influenced by a range of factors. Discuss this statement and support your answer with examples.
Question 3:
Write short notes on the following:
(a) The stages of the product life cycle (b) The characteristics of services marketing (c) Any four elements of the marketing mix
I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
State the classification of Product Product can be broadly classified on the basis of (1) use, (2) durability, and (3) tangibility . Let's have a brief idea about various ca
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
Problem: Elasticity, Total Revenue and Marginal Revenue For Each of the following cases, what is the expected impact on the total revenue of the firm? Explain your reasoning
Case Study - Horlicks Horlicks is the name of a company and of a malted milk hot drink. This brand is the leading product in the hot milky drinks market and has been associated
What is Sales Research in scope of Marketing Research? Sales Research: Sales research comprises decision concerning selection of store channels, sales; territories force
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under positioning
APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
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