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Question 1:
The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely adequate for service providers (Peattie and Moutinho, 2000). A more comprehensive approach which seriously touches the peculiarity aspect of services marketing is the SCEPTICAL analysis. Critically show each of these factors with respect to any service industry of your choice
Question 2:
A consumer's buying behaviour is influenced by a range of factors. Discuss this statement and support your answer with examples.
Question 3:
Write short notes on the following:
(a) The stages of the product life cycle (b) The characteristics of services marketing (c) Any four elements of the marketing mix
Importance of the pricing: Pricing is one of the important elements of the marketing mix, but lately, it has come to occupy the centre stage in the marketing wars. The reasons
QUESTION 1 Describe how HubSpot has applied its own Inbound marketing techniques to promote the company. QUESTION 2 Perform a situational analysis for HubSpot highlight
What decisions do companies face in designing a sales force? How can marketing decision support system help marketing manager towards making better decisions?
Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
Competing with rivals is unavoidable part of doing any business; however, Murphy's Stationery is losing the ground. You are required to conduct a research regarding current traditi
what are the problems with green marketing? And what are there remedies?
In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now
QUESTION Briefly discuss the three major steps in target marketing Suppose you are going to purchase a mobile phone, explain how you would apply the three levels of produ
Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
a value change of a company
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