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Question 1:
The PEST framework which prompts companies to consider Political, Economic, Social and Technological factors - a rather broad bush form of analysis - is scarcely adequate for service providers (Peattie and Moutinho, 2000). A more comprehensive approach which seriously touches the peculiarity aspect of services marketing is the SCEPTICAL analysis. Critically show each of these factors with respect to any service industry of your choice
Question 2:
A consumer's buying behaviour is influenced by a range of factors. Discuss this statement and support your answer with examples.
Question 3:
Write short notes on the following:
(a) The stages of the product life cycle (b) The characteristics of services marketing (c) Any four elements of the marketing mix
Question: (a) Discuss the primary difference between selling and marketing concept? (b) Suppose you are a marketer and about to introduce a new line of microwaveable snacks
The use of Celebrity Endorsers: Your major headings should include the following: • Title Page • Table of Contents • Introduction • Literature Review • Analysis • Future Re
Q. Effect on Children in aspect of advertising? Effect on Children: - When kids plus children watch an advertisement they are unable to assess the advantages and disadvantage
how is rapid globalisation a challenge in the 21st century.
What are Suppliers Firms and Resellers in the Microenvironment of a company? Suppliers: Suppliers Firms and individuals which provide the resources required by the company
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
market testing
Affordability Based Pricing : The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of peop
Market Segmentation Market Segmentation: "Dividing a market into separate groups with different needs, characteristics, or behaviour who may require separate products or mar
role of stakeholders in marketing planing
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