What are the support activities, Marketing Management

Assignment Help:

What are the support activities?

Support Activities:

Support activities help primary activities through providing infrastructure which allows them to take place ongoing basis. These activities as like procurement, hiring the personnel, infrastructure (that is, general management planning, R&D, quality management and government activities), accounting and legal activities and many more are handled by different departments. The value chain comprises a profit margin creating value which exceeds costs so as to produce a return for the effort.


Related Discussions:- What are the support activities

Determination process of a product, Determination process: Estimating ...

Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H

What is penetration pricing strategy, What is Penetration Pricing Strategy?...

What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th

Direct marketing, DIRECT MARKETING: Meaning: direct marketing (DM) is...

DIRECT MARKETING: Meaning: direct marketing (DM) is the process by which a firm approaches its customers on one to one basis and markets its products directly to them. In con

Characteristics of competitive product in growth stage, What are the charac...

What are the characteristics of competitive product in Growth Stage? Competitive product, launched through more powerful type, can enter the market into Growth Stage. Several c

Introduction to promotion, Meaning & definition of the promotion: promotio...

Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu

Creating competitive advantage, Creating Competitive Advantage In mark...

Creating Competitive Advantage In marketing two key trends for the twenty-first century are: (a) the trend toward the utilization of relationship marketing to develop customer

Cannibalization, Assume Clinique expects to sell 3 million ounces of BB cre...

Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise

Marketing & business are changing, Q.How marketing & business are changing?...

Q.How marketing & business are changing? Ans.:  Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd