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What are the support activities?
Support Activities:
Support activities help primary activities through providing infrastructure which allows them to take place ongoing basis. These activities as like procurement, hiring the personnel, infrastructure (that is, general management planning, R&D, quality management and government activities), accounting and legal activities and many more are handled by different departments. The value chain comprises a profit margin creating value which exceeds costs so as to produce a return for the effort.
Determination process: Estimating the demand for the product: the first step in determining the price of a new product is to estimate the anticipated demand of the product. H
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the implementation of the marketing mix
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Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
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