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Explain about the Line Extension.
Line Extension:
Line extension considers additions to an existing product line of a company within a specified category to fill out the line. Therefore, marvel was addition to the Godraj Toilet Soap Line that already comprised cinthol and fresca wheel was a line addition to Hindustan liver line of detergent bars that previously has Rin.
Cost Based Pricing : Under the cost based pricing, different methods used are :- Mark Up Pricing Absorption Cost Pricing Target Rate of Return Pricing Margin
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WHAT ARE THE CHALLENGES IN MARKETING MANAGEMENT IN SMALL SCALE RESTAURANTS AND TAKEAWAY
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