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Explain about the Line Extension.
Line Extension:
Line extension considers additions to an existing product line of a company within a specified category to fill out the line. Therefore, marvel was addition to the Godraj Toilet Soap Line that already comprised cinthol and fresca wheel was a line addition to Hindustan liver line of detergent bars that previously has Rin.
3. Select any of the Godrej SBUs and undertake a PEST analysis with regard to its business. Identify products which can be considered for launch by the selected SBU.
market testing
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