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Explain about the Line Extension.
Line Extension:
Line extension considers additions to an existing product line of a company within a specified category to fill out the line. Therefore, marvel was addition to the Godraj Toilet Soap Line that already comprised cinthol and fresca wheel was a line addition to Hindustan liver line of detergent bars that previously has Rin.
Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
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