Explain about the line extension, Marketing Management

Assignment Help:

Explain about the Line Extension.

Line Extension:

Line extension considers additions to an existing product line of a company within a specified category to fill out the line. Therefore, marvel was addition to the Godraj Toilet Soap Line that already comprised cinthol and fresca wheel was a line addition to Hindustan liver line of detergent bars that previously has Rin.


Related Discussions:- Explain about the line extension

Marketing manager, As marketing manager you have been assigned to promote a...

As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to

Explain in details the elements of marketing mix, Question 1: (a) How ...

Question 1: (a) How does the marketing mix help to ensure that marketing effort is effective? (b) Explain in details the elements of marketing mix. Question 2: (i)

Effect on children in aspect of advertising, Q. Effect on Children in aspec...

Q. Effect on Children in aspect of advertising? Effect on Children: - When kids plus children watch an advertisement they are unable to assess the advantages and disadvantage

Describe the key characteristics of consumer motivation, Question 1: Co...

Question 1: Consumers must constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncertai

Mkt mgt, various approaches of test marketing

various approaches of test marketing

Market specialization, Market specialization: Here the firm concentr...

Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t

FOUR TRENDS IN THE MACRO MARKET, Identify and briefly describe four trends ...

Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.

#titsecondary source, list out the secondary sources of information while p...

list out the secondary sources of information while pursuing market research?

What is product strategy development, What is Product Strategy Development?...

What is Product Strategy Development? Product Strategy Development: Based onto corporate goals and strategy. The corporate function for new product is found. The external

Success of shopers stop, What are the significant factors that have led to ...

What are the significant factors that have led to the success of shopers stop?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd