Explain about the line extension, Marketing Management

Assignment Help:

Explain about the Line Extension.

Line Extension:

Line extension considers additions to an existing product line of a company within a specified category to fill out the line. Therefore, marvel was addition to the Godraj Toilet Soap Line that already comprised cinthol and fresca wheel was a line addition to Hindustan liver line of detergent bars that previously has Rin.

Related Discussions:- Explain about the line extension

How will the manufacturers achieve customer loyalty, The motor car retail i...

The motor car retail industry is one that is always facing numerous challenges. For car dealer businesses to survive, they must clearly demonstrate to consumers that they represen

Consumer behaviour, people have a peculiar behaviour over a product and why...

people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo

Methods of setting the promotion budget, QUESTION a) "Increasingly, com...

QUESTION a) "Increasingly, companies are using direct marketing to reach carefully targeted customers more efficiently and to build stronger, more personal, one-to-one relation

What are focus and drawback of production concept, What are focus and drawb...

What are focus and drawback of production concept? Production Concept: Focus: The focus of the firms subsequent the production concept is on lowering the cost of product

Scanning the demographic environment, Segmentation is an integral part of m...

Segmentation is an integral part of marketing process and it is common to witness many marketing campaigns fail due to improper segmentation strategies. Lack of knowledge of the de

Define about the corporate advertising, Define about the corporate advertis...

Define about the corporate advertising Many organisations recognise usefulness and significance of good public relations. This is due to the high credibility attached to messa

What is concluded by definition of consumer behaviour, What is concluded by...

What is concluded by definition of consumer behaviour? The definition of consumer behaviour conclude that this behaviour is the study of consumer about what they buy, while the

What are business analysis and mark share analysis, What are Business Analy...

What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d

Oligopoly market, Oligopoly Market The majority of the world’s diamonds com...

Oligopoly Market The majority of the world’s diamonds comes from Country A and Country B. Suppose that the marginal cost of mining a diamond is $1,000 per diamond and that the dema

Implement a crm system solution, Question: "If a decade ago, we had had...

Question: "If a decade ago, we had had a greater understanding of the business and organizational dynamics of technology, I think we would now have an even greater payback from

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages