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explain one stage channel of distribution
Illustrates the role of publics in microenvironment of a company? Publics: Any group which has an actual or potential interest within or impact on an organization’s abil
Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
considering the concept of product life cycle, where would you put video games in their life cycle
Deciding on media for advertising: Deciding on reach, frequency, and impact: media selection involves finding the most cost -effective media to deliver the desired number of e
1) What are the stages described in the model of the entrepreneurial process? What are the factors that give birth to a new enterprise and influence how it develops from an idea to
DAGMAR APPROACH Definition: - Define advertising objective measuring advertising results. Hierarchy- of effective model 1) Awareness: - Making the consumer conscious
Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c
what are all about brands and branding policies?
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