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What are the disadvantages of licensing in marketing?
The disadvantages of licensing are as given below:
• Restricted form of participation certainly to length of agreement, exact product, process or trademark
• Potential returns from manufacturing and marketing may be lost
• Partner develops identify-how and so licence is short
• Licensees turn into competitors overcome through having cross technology transfer deals and
• Requires considerable fact determining, planning, interpretation and investigation.
market positioning error
Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific
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defition of place
#question.Tata Motors recently introduced the nano,the world''''s least expensive car for the indian market.Can Tata succeed in targeting both the very low end of the auto market a
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