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What are the disadvantages of licensing in marketing?
The disadvantages of licensing are as given below:
• Restricted form of participation certainly to length of agreement, exact product, process or trademark
• Potential returns from manufacturing and marketing may be lost
• Partner develops identify-how and so licence is short
• Licensees turn into competitors overcome through having cross technology transfer deals and
• Requires considerable fact determining, planning, interpretation and investigation.
Well Water has been in business nearly 100 years, has always been owned by the Gerry family, and is the second largest bottled water firm in the area in terms of annual sales. To h
What are demands, wants and desires and how do you link these to the marketing process?
type of labeling
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