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Q. Show the Advertising Objectives?
Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific objectives can be different. If the goal of advertising campaign is to get immediate results then fast media of communication like newspapers will be considered. If the goal of advertising is to build corporate-goodwill and bran-equity then television, magazines will be considered.
What is the drawback of selling concept? Selling Concept : Drawback: Selling relies onto buyer’s manipulation. All the buyers can’t be manipulated and a buyer can’t be ma
USES OF 7PS IN INDUSTRIES
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
Explain about product positioning? Product Positioning: This positioning is the act of designing company’s giving image so that they engage of meaningful and distinct co
management improve the organizational climat
How is marketing play an important role in successfully running a business? During this period of globalization, all factors like economic crisis, dissimilarities in standards
service life cycle
#question draw an bcg matrix with an numerical example..
Customer Analysis It is already insisted that the lunch pack concept through Starbucks is not open to people of all ages. This section gives an overview on the consumer analy
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