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Q. Show the Advertising Objectives?
Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific objectives can be different. If the goal of advertising campaign is to get immediate results then fast media of communication like newspapers will be considered. If the goal of advertising is to build corporate-goodwill and bran-equity then television, magazines will be considered.
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
What is the role and status of sociality in the consumer behaviour? Social: This comprises family and their status and role. 1. Family: It also affect the buying behavi
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.
Q. Measuring the Advertising Effectiveness? Measuring the Advertising Effectiveness The need or significance of evaluating the effectiveness of advertising arises for a numb
What is Promotion Research in scope of Marketing Research? Promotion Research: Promotion research encompasses all attempts by the marketers to converse the company’s off
What is Customer Research in scope of Marketing Research? Customer Research: Research type of this category includes investigation within the customer buying behaviour abo
Meaning of the promotion mix: Promotion mix refers to the combination of the various promotional elements viz, advertising, personal selling, publicity and sales promotional te
CREATING STRATEGIC ADVANTAGE
Define Marketing Environment. The Marketing Environment: Factors and forces at outside marketing, affects marketing management’s capability to maintain and develop
What is the slope of a line that contains points (2,4) and (-2,-4) ?
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