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Q. Show the Advertising Objectives?
Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific objectives can be different. If the goal of advertising campaign is to get immediate results then fast media of communication like newspapers will be considered. If the goal of advertising is to build corporate-goodwill and bran-equity then television, magazines will be considered.
What is lead evaluation in personal selling process? Lead evaluation: All the processes used for lead generation may not be authentic. Marketer must concentrate on whethe
Determine about the Competition- pricing decisions Price charged by the competitor for similar product is a significant determinant of price. A marketer wouldn't like to ch
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How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th
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