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Introduction to Marketing Communications
Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups before evaluating and acting upon responses. By conveying messages which are of significant value, they encourage audiences encouraged to offer attitudinal and behavioural responses.
What is difference between Business Market and the Consumer Market? The business market comprises all the organizations which obtain goods and services that are used for furthe
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro
What are the corporate strategy of stakeholders A view which is becoming increasingly popular is that corporate strategy must be supported by the organisation's key stakeholder
Q. Explain about Promotion Mix? Meaning: - Promotion is the co-ordination of every one seller initiated efforts to set up channels of information as well as persuasion in orde
Augmented Product An augmented product is one with entity in addition to those required to serve its core function that defined it from other products available in its class.
What is Speciality Goods Due to some special characteristics of certain categories of goods people generally put special efforts to buy them. They are ready to buy these goods
How can I write assagment about franchises company?
the implementation of the marketing mix
What is Psychographic or Psychological Segmentation? Psychographic/Psychological Segmentation: A Psychographic or Psychological characteristic taken as to inner character
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