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Introduction to Marketing Communications
Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups before evaluating and acting upon responses. By conveying messages which are of significant value, they encourage audiences encouraged to offer attitudinal and behavioural responses.
How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?
Level of the market segmentation 1. Segment marketing: a market segment consists of a large identifiable group within a market with similar wants, purchasing power, g
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