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Introduction to Marketing Communications
Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups before evaluating and acting upon responses. By conveying messages which are of significant value, they encourage audiences encouraged to offer attitudinal and behavioural responses.
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
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marketing strategy for guess perfume
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