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Introduction to Marketing Communications
Marketing communications is a management process through which an organisation engages with its variety of audiences. Through understanding an audience's communications environment, organisations seek to develop and present messages for their identified stakeholder groups before evaluating and acting upon responses. By conveying messages which are of significant value, they encourage audiences encouraged to offer attitudinal and behavioural responses.
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
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