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Problem 1:
Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services.
Problem 2:
Explain major factors influencing the purchasing behaviour of an individual consumer. Use a model of buyer behaviour to support your answer.
Problem 3:
Assume that you have been given the task of carrying out marketing research to assess the level of customer satisfaction in your organisation. In this context, identify and explain the stages of the marketing research process.
Problem 4:
Discuss the advantages and drawbacks of using the internet to market the products/services of an organisation.
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What are the personal factors to determine the consumer behaviour? Personal Factors: A consumer’s decisions are also influenced by his personal characteristics with age,
Explain about the cultural factor in the consumer behaviour. Cultural Factor: This factor affects the consumer behaviour through his culture, social class and subculture.
Brand E q ui t y: David Aakar described brand equity as the exclusive set of brand assets and liabilities that is connected to a brand. According to Aakar, brand equity is
What is the role of marketing information system in marketing environment? The subsystem of Marketing Information System is interrelated and interdependent so as to meet the ne
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