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Problem 1:
Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services.
Problem 2:
Explain major factors influencing the purchasing behaviour of an individual consumer. Use a model of buyer behaviour to support your answer.
Problem 3:
Assume that you have been given the task of carrying out marketing research to assess the level of customer satisfaction in your organisation. In this context, identify and explain the stages of the marketing research process.
Problem 4:
Discuss the advantages and drawbacks of using the internet to market the products/services of an organisation.
Question: (a) Discuss how information technology has contributed to the expansion of the service sector, illustrating your answer with examples. (b) As a senior bank execut
Define one disadvantage of online buyers when dealing with unfamiliar sellers. One disadvantage of online buyers: Lack of trust is there observably as buyer cannot phy
Question : (a) "America's investors are as busy as they have ever been and its entrepreneurs are seizing on their ideas with the same alacrity as always. Investment in resear
With aid of an example of a manufacturer, define segmentation?
explain why marketing channels promote not only economic systems but also social systems
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
Carrying out a market analysis The marketplace is continuously changing and a business must be constantly updating to the changes or it will not remain in business for longtim
Q. Effect on Prices in advertising? Effect on Prices:- The supporter of advertising quarrel that advertising helps to reduce prices Advertising results in decrease of per uni
What is the meaning of product concept? Meaning: Production concept is the philosophy which consumers will favor products which are available and highly affordable and whi
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing..?
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