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Problem 1:
Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services.
Problem 2:
Explain major factors influencing the purchasing behaviour of an individual consumer. Use a model of buyer behaviour to support your answer.
Problem 3:
Assume that you have been given the task of carrying out marketing research to assess the level of customer satisfaction in your organisation. In this context, identify and explain the stages of the marketing research process.
Problem 4:
Discuss the advantages and drawbacks of using the internet to market the products/services of an organisation.
Meaning of the marketing environment: Marketing activities of a business firm are affected by a large number of environment factors that surrounds the company. These factors o
Creative Skills and New Ideas:- Creativity is the major element of advertising. If the ad-agency is competent of generating new ideas which are creative and profitable then such a
Explain about the consumer behaviour studies. The consumer behaviour studies which how individual organization and groups select buy employ and dispose of goods and services, e
What types of tools use in business promotion scheme? Business Promotion Schemes: 1. Trade Shows: Industry associations organize yearly trade demonstrates. 2. Sales
considering the concept of product life cycle, where would you put video games in their life cycle?
Q. Show the Factors affecting the Advertising Budget? Factors affecting the Advertising Budget 1) Market Size 2) Stage in Product Life Cycle. 3) Advertising Strategy
Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
Q. Explain the Stages of Product life cycle? Stages of Product life cycle. a) Introduction stage - Advertising for consumers and Personal selling for middlemen. b) Growth
What is the slope of a line that contains points (2,4) and (-2,-4) ?
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