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Problem 1:
Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services.
Problem 2:
Explain major factors influencing the purchasing behaviour of an individual consumer. Use a model of buyer behaviour to support your answer.
Problem 3:
Assume that you have been given the task of carrying out marketing research to assess the level of customer satisfaction in your organisation. In this context, identify and explain the stages of the marketing research process.
Problem 4:
Discuss the advantages and drawbacks of using the internet to market the products/services of an organisation.
(a) Since APPL and MSFT account for the entire large cap technology component of S&P 500 and their proportion of index is based on their weights, this large cap technology sector
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What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
How should price be set on a product or service for the first time?
Responsibility of marketing communications manager Tasks are undertaken in a context within which there may be many episodes or only a few. Note that more than one message is o
consumer mind in a block box
What are the stages of product life cycle? Stages of Product Life Cycle: introductory stage, growth stage, maturity stage and decline. Products have restricted life. A pro
Advantages of the middleman: 1. Easy to understand the needs and wants to consumers: use of the brand makes it very easy for the middleman to understand the needs, want
Sales force management : as a general rule, rural marketing involves more intensive personal selling effort compared to urban marketing. Rural marketing calls for some specific
The Intercontinental Hotels Group (IHG) has over 4,000 hotels worldwide. IHG owns Holiday Inn (a medium-price hotel chain), Holiday Inn Express (a budget chain), Candlewood Suites
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