Utility of the product life cycle

1.       As forecasting tool: the study of product life cycle is an important tool for sales forecasting its study foretells that problems and prospects, which will be faced by e product in, time to come.

2.       As a planning tool: the study of product life cycle is an important tool in the hands of planners. This study reveals the marketing strategies and policies of competitions. It also reveals the effect of their policies and strategies upon sales and product of the enterprise. On the basis of this arrangement marketing manager of the enterprise can prepare his marketing plan.

3.       As a control tool: the study of the product life cycle helps in controlling the marketing activities of an enterprise also. With the help of this study the marketing manager can make necessary arrangements to make the product available according to the demand.

4.       Developments of the new products: the study of the product life cycle is very helpful in the development of a new product and in the improvements of the existing products. This study studies the chance taking place in the needs, habits, tastes and attributes of consumers, keeping in view these changes, necessary decisions may be taken for the improvement of the existing products and developments of new products.