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Who is part of buying decision?
When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contribute in the purchase decision procedure. The people who are fraction of buying decision are users, buyers, influencers, deciders and also gate helper.
What are the ways to decrease the customer defection rate? To decrease the customer defection rate, a company should: a) Explain and measure the retention rate. b) Classi
How is building a brand in a business-to-business context different from doing so in the consumer market?
Buying motives: motive is thus urge that moves or promote a person to some action. Motive is an effectual desire one to a definite action. Customers purchase any goods as a result
Q. Selection of an advertising agency by Rates Charged? Rates Charged :- The rates offered by the advertising agency must be quite responsible. These rates must suits the pock
Factors affecting overall marketing strategies : 1. Competitors counter moves: this differ with the various marketing inputs. Most competitors can easily and quickly mat
QUESTION a) Provide the major sources of external new product ideas and explain why these sources offer advantages over internal sources b) Each product will have a life cyc
QUESTION 1 (a) Explain the term ‘implementation of strategies' and enumerate the eight components of strategic implementation (b) Elaborate on any THREE of the following iss
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
WHAT ENVIROMENTAL FACTORS AFFECT SONYS PERFORMANCE
Market growth is the measured potential for a product type to attract more consumers spending.
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