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What are Business Analysis and Mark Share Analysis?
Business Analysis and Mark Share Analysis:
In this stage is very much significant in total process of latest product development since several vital decisions about the projects are taken based upon the analysis done at on this stage.
Whether this stage will decide from financial and marketing opinion the project is worth proceeding along with investment and profitability analysis of the project under various assumptions are made at such stage. The projects overall impacts upon the corporation’s financial position along with and without the latest products are compared and calculated. The financial estimation would be reliable only when they are based upon a fairly precise demand forecast and associated market factors.
Advantages of the E - Marketing 1. High speed of interaction 2. Low cost provision and maintenance 3. Ability to provide mass customization 4.
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Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
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