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briefly explain the trend?
Define International Marketing and furnish its features
The consumer adoption process and its various stages are as follows: Consumer adopts the use of product according to his needs and his own decisions. Adoption process is just li
the implementation of the marketing mix
List out the secondary sources of information while pursuing market research.
Marketing a value proposition: In a marketing endeavour, what the firm offers to the customer is not a mere physical product, it offers a value proposition. The product offer
How should Shoppers’ Stop develop its demand forecasts?
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
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QUESTION (a) "The role of the Marketing Manager in the strategic marketing planning process is critical." Discuss this statement by giving suitable examples where appropriate.
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