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Question: "A number of external influences affect consumer behaviour and purchase decision processes". In the light of the above statement, a) Discuss how social class a
Illustration of 3C of Marketing Triangle
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
Q.How marketing & business are changing? Ans.: Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c
An art that predicts the likelihood of economic activity on the basis of certain assumptions: a. Compensation b. Sales forecasting c. Sales budgeting d. Selling policy
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
A. Identify the irritants, disappointments and annoyances of the elderly when it comes to health care when they needed them.
1. Use any tool of the promotion mix tools to promote and sell your new product “Diet cupcakes”. Specify the tools and the reason for selecting it. 2. Screen the communication o
Full market coverage: here a firm concentrates on serving many needs of a particular customer group. Only very large firms can undertake a full market coverage strategy. Examples
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