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#what is personal selling,direct marketing,exhibitions?
Targeting strategies: having segmented the market, the firm now has to choose its marketing strategies. There are three strategies to choose from: 1. Standardization: i
A negative reaction on the part of buyer to price change by your company
Buying roles: marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisions. Specifically, market
considering the concept of product life cycle, where would you put video games in their life cycle
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing
Explain Marketing Strategy for market leaders with example.
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
when it comes to selling, personal selling is vital. most sales people fail due to lack of customer knowledge and proper preparation before
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