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Question1 ‘A company requires a Corporate Communication plan to assist guarantee the success of its overall business plan.' In the light of the above how would you go about ela
Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl
what are the notes?
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What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
Explain about the Advertisement and Economy in Marketing. Advertisement and Economy: • Produces more employment • Fluctuations into Advertisement budget as per economi
Illustrations of intangible satisfactions Illustrations of intangible satisfactions can be seen in social and psychological transactions involved increasingly with the work of
Q. Illustrate the the advertising effects on Business Cycle? Effect on Business Cycle: - Supporters of advertising quarrel that advertising help in reducing the extent of bus
Explain about the age and stage in life cycle. Age and Stage in Life Cycle: The need for various product changes along with passing of age. Life for all children and babi
Assume Clinique expects to sell 3 million ounces of BB cream within the first year after introduction but expects that half of those sales will come from buyers who would otherwise
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