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development and marketing core concepts
brief explanation on positioning
1. what are the importans 2. For whom use marketing managment
How is accessibility to customers increased in e-commerce? Increased accessibility to customers: a. Permit people to accomplish operations without barriers of time that i
when in the organization would it be applicable to practice the 3 different buying situations
Influence of environment: 1. Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the
What is marketing audit in MIVE? Marketing audit: The marketing audit is, within some respects, where the raw material for the strategic control. Its function is to perio
why we need to study promotion in marketing?
5
Question: As the marketing manager of a hotel, you have selected the SERVQUAL instrument to assess service quality in your organisation. In this context, a) Describe the di
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