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Problem 1: ‘Market segmentation is a deliberate policy of maximizing market demand by directing marketing efforts at significant sub-groups of consumers where geographic, psych
What marketing strategies are appropriate at each stage of the product life cycle? How can a company build and mange its product mix and product lines.
Steps in the marketing management process: 1. Setting marketing objectives: the process of the marketing management starts with the activity of setting objectives. Th
Question 1: Altering consumer attitudes is a key strategy consideration for most marketers because consumers' attitudes towards a product will influence their buying behavior
Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin
What is Place Strategies? Explain about such in details. Place Strategies: Economic, reliable and efficient transportation and distribution of goods and services has play
Steps in the marketing planning plans: in a corporate set up, two levels of planning are in practise 1. Comprehence or overall company planning, and 2. Specific
Enumerate about the Target marketing and research Use of target marketing processes in the consumer market has been more advanced and sophisticated than in organisational ma
A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl
State the term- Public Relations Public relations is 'the art and social science of analysing trends, predicting their consequences, counselling organisations' leadership and
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