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What is efficiency control in MIVE?
Efficiency control:
The global picture is significant. An overview of the sales and marketing efforts and their relative failure or success is critical. A micro level analysis is crucial. What are the all sales force doing and where as well as how well? What are the localized responses to the advertising, distribution drives and sales promotion? Are there considerable differences among the reactions of various market niches and consumer kinds?
Marketing Mix: A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix
people have a peculiar behaviour over a product and why is it so.How a product is altered to attract customers? What are the techniques companies follow to retain and add new custo
how was the need for this product identified?
Q. Support Media used in advertisement? Support Media: - Message is legible, brief written in bold letters attractive, eye-catching and it must depict the brand name. It has
Factor affecting choice of channel of the distribution: the best channel distribution is one of that works best in n the selected by the company. The channel chosen should achieve
dead line is 10-9-2014
A shift in orientation (from old concept of new or modern concept): in short, the marketing concept essentially represents a shift in orientation: 1. From production ori
what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing?
The Fabrication & Baking Industries Ltd (The FBI ) The FBI is a specialty manufacturer of fabricated, baked enamel components for the mining industry, located in Newcastle. Larg
Pricing sensitivity: Nagle has identified nine factors that contribute to price sensitivity and has also presented various methods or techniques to measure it. The factors that co
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