Question:

Dyson intends to launch its brand in Mauritius with the ambition to subsequently go regional.

a. You work for a marketing consulting firm and have been asked to suggest and justify the most appropriate structure and content of the marketing plan for Dyson. The proposal should, inter alia, be designed to consider the Dyson range of products and other competitors? products for both the end customer and trade target segments in your own country or a country of your choice.

b. Briefly, explain why it is important that the marketers and sales staff at Dyson understand the behaviour and perceptions of Dyson's trade and customer target markets.

c. Write a outline plan that identifies and justifies the most appropriate communication/promotional mix for launching Dyson, within your own country or a country of your choice.