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Role of source help the organization in following manner: 1) Source communication the communication to the target audience. He is the person who starts the communication proces
What are the Two types of exchange Two types of exchange signify extremes in a spectrum of exchange transactions. In industrial societies market exchanges have tended to domin
Q. Explain various factors in marketing environment & tell about the need to analyze the marketing environment? Ans.: Purpose of marketing environment analysis are followin
Context and Marketing Communications Organisations can be seen as open social systems (Katz and Kahn, 1978) in which all components of the unit or system are interdependent an
Question: (a) What is market segmentation? (b) "It is often said that each consumer is unique, with unique needs." How useful is then, market segmentation as a marketing t
Demand Based Pricing : Described methods belong to the category of demand / market based pricing:- 1. What the Traffic can Bear' Pricing 2. Skimming Pricing 3. Penetration
The Stock Market The stock market is very close to a perfect competitive market. The price of a stock usually is determined by the market forces of demand and supply of the stock a
Process of the positioning: Step 1: competitor's identification: this step requires broad thinking. Competitors may not be just those, whose products and or brands fall into
Decline Stage In the product life cycle the decline stage is the stage in which a product's sales decline. it can occur for several reasons which are following: a. Increa
You are needed to complete the following piece of work: 'Bodyproud Fitness' is a relatively new health and fitness company based in Huddersfield. The company was produced in res
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