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Q. Growth in media and Increase in industrialization by ads?
Growth in media:- Earlier extremely less media sources were available to advertisers for communicating with target audience but now a days there is phenomenal growth in media means like T.V and news papers etc.
Increase in industrialization: - With the growth in the Mechanization, industries, transportation, mean of communication and business firms go in for production at a large scale. The mass production completed by these big companies can't be marked without advertisement. So now advertisement has become more important activity.
what is affortability based pricing?
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