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Q. Growth in media and Increase in industrialization by ads?
Growth in media:- Earlier extremely less media sources were available to advertisers for communicating with target audience but now a days there is phenomenal growth in media means like T.V and news papers etc.
Increase in industrialization: - With the growth in the Mechanization, industries, transportation, mean of communication and business firms go in for production at a large scale. The mass production completed by these big companies can't be marked without advertisement. So now advertisement has become more important activity.
Two stage channel of distribution This is the most commonly used channel of distribution for the sale of consumer goods. In this case, there are two middlemen used, n
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