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Q. Growth in media and Increase in industrialization by ads?
Growth in media:- Earlier extremely less media sources were available to advertisers for communicating with target audience but now a days there is phenomenal growth in media means like T.V and news papers etc.
Increase in industrialization: - With the growth in the Mechanization, industries, transportation, mean of communication and business firms go in for production at a large scale. The mass production completed by these big companies can't be marked without advertisement. So now advertisement has become more important activity.
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
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State about the audience-centred activity Some of these interpretations fail to draw out key issue which marketing communications provides added value through enhanced product
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Q. Explain about Stero-typing in Advertising? Stereotyping demotes to presenting a group of people in certain roles only. Advertising has inward criticism for stereotyping wome
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Advertising is frequently criticized for its excessive persuasiveness. It creates unnecessary want for the products which buyers don't need or can't afford. Occasionally by promoti
A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
Q. Examples of Unfair Trade Practices? (i) Advertisement concerning weight-loss-claims of any medicine without proper test. (ii) Using the words 'Government Supported', 'Go
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