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Explain the term Business-to-Business Advertisement with examples.
Business-to-Business Advertisement:
• Promote plant & machinery, raw materials, spares etc.
• Technical journals, Trade exhibitions, direct mail etc.
INTRODUCTION ? CUSTOMER NEED & SATISFACTION LEVEL?
[1 - x] -4 [2 -2] [3z 10] [2y -3] [0 3] = [4 -u]
Two events A and B are said to be dependent when B can occur only when A is known to have occurred (or vice versa). The probability attached to such an event is called the condit
I request to be removed from your accounts. I do not wish to have your services---question #Minimum 100 words accepted#
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
consumer mind is a block box
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
employees going on assignment in another culture need to be aware of their own
State the term- Message content In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and
Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi
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