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Explain the term Business-to-Business Advertisement with examples.
Business-to-Business Advertisement:
• Promote plant & machinery, raw materials, spares etc.
• Technical journals, Trade exhibitions, direct mail etc.
Market segmentation Concept and definition: the concept of the market segment is based on the fact that the markets of the commodities are not homogenous but they are heterog
Kinds of the packaging: 1. Consumer package: it is a kind of the package which holds the required volume of product for the household consumption. For example, tooth
elaborate market positioning errors broadly
What are joint ventures? Joint ventures: Joint ventures can be termed as “an enterprise in that two or more investors share ownership as well as control over property ope
Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only
have to do case study for Pepcid AC Racing to OTC-- anyone have idea what are the weaknesses in this case?? Also, can you think think of any alternative solution besides either to
Question 1: The situation confronting all managers in various industries, while dramatic, is not unique. The work of all managers is affected by two main environments: the exte
How you will evaluate the broadcast, print & support media. Evaluation of Advertising Media: PRINT MEDIA:- Print media is as well known as press advertising. It is one of th
i want an assignment on this topic
What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo
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