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How you will evaluate the broadcast, print & support media.
Evaluation of Advertising Media:
PRINT MEDIA:- Print media is as well known as press advertising. It is one of the media of communication as well with broadcast media and outdoor advertising media. It chiefly includes the advertisement through newspaper and magazines. Print media is chiefly of two types:-
In May 2004 Government banned Tobacco advertisements on television. Tobacco-advertisements comprise ads related to Cigarettes, Zarda, Gutka. This ban comprise brand-extension-bans.
does marketing help or use consumers
SWOT Analysis is a strategic planning method used to assess the internal & external environment in which a company operates and competes. Internal environmental factors are classif
Question: (a) Give five differences between the selling concept and marketing oriented concept. (b) Define the roles of advertising, sales promotion, personal selling and pu
Market specialization: Here the firm concentrates on serving many needs of a particular customer group. An example would be a firm that sells an assortment to produce only t
Q. Subjective method for measuring advertising Effectiveness? Subjective method for measuring advertising Effectiveness: - There are a variety of methods given by different e
1)What is the LA Galaxy "product"? 2)Which of the seven elements of the service marketing mix are most important in the LA Galaxy marketing program? 3)How is promotion (advertising
Considering the concept of product life cycle, where would you put video games in their life cycle
assess the impact of fiscal and monetary policy on business organisation and their activities ?
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
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