Explain information search in decision making process, Marketing Management

Assignment Help:

Explain about the information search in decision making process.

Information Search:

Information searching can be within both ways Formal as well as Informal. In formal manner site visit to calculate potential vendor, laboratory test of prototype or a new product and investigation of possible product specification. Similarly in informal information search, can occur throughout discussion with sales representative, whereas attending trade demonstrates or reading industry exact journals.


Related Discussions:- Explain information search in decision making process

Structure of marketing plans, Contents of marketing plans or structure of m...

Contents of marketing plans or structure of marketing plans 1.       Executive summary and table of contents: the marketing plans should open with a brief summary of the plan

Marketing mix: a bird eye view, Marketing Mix:  A bird eye view H...

Marketing Mix:  A bird eye view Having acquainted ourselves with the broad nature of four components of marketing mix

Marketing function, Marketing function:  The function of approach of ...

Marketing function:  The function of approach of the marketing consists of a number of activities called marketing functions. A marketing function is "an act or operation or

Discuss the different types of consumption, Question 1: "Perceived risk...

Question 1: "Perceived risk is a consumer's perception of the overall negativity of a course of action based upon as assessment of the possible negative outcomes and of the lik

Design a performance evaluation report, The purchasing department of Bradle...

The purchasing department of Bradley Inc. is responsible for companywide purchasing. Its total costs are assigned to each division based on the number of purchase orders the purcha

Explain about the shopping goods, Explain about the Shopping Goods. S...

Explain about the Shopping Goods. Shopping Goods: These are usually expensive Homogeneous as well as Heterogeneous items. a. Homogeneous Goods: White goods as like T

State the term- channels of distribution, State the term- Channels of distr...

State the term- Channels of distribution You are aware that when a manufacturer of a product is located at one place, its consumers are located at innumerable places spread all

How is the brand strategy defined in the product line, How is the Brand Str...

How is the Brand Strategy defined in the product line? Brand Strategies: Brand strategy is definitely a cautious strategy that is more financial then commercial. It is exp

.., why we need to study promotion in marketing?

why we need to study promotion in marketing?

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd