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QUESTION
(a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Suggest, which is the BEST approach?
(b) What is meant by marketing research? What are the main sources of data which should be included in a research brief?
(c) Discuss five reasons why a firm might wish to pursue a policy of green marketing
(d) Which distribution strategy would you use for each of the following products and why
If 3a-2b=8 and a+3b=7, what is the value of 4a+b?
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
Apple's revamped ipad will be hard for its competitors to beat ‘When the ipad 1 was launched in 2010, it was dubbed the ‘jesus tablet' because of the quasi religious fervour with w
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
explain the various approaches better followed by smcg companies in test marketing?
QUESTION a) Using illustrative and numerical examples, differentiate between speculation and arbitraging in the context of foreign exchange market. b) One year borrowing
Marketing is a value creating and value delivery process: Earlier, we said that value creation value delivery is the main task of the marketing. We can now stretch the state
What is difference between value proposition and positioning
value pricing products
did the management take a correct decision in rohit''s case
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