What is meant by marketing research, Marketing Management

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QUESTION

(a) What should management do at the time of Maturity stage to avoid decline of a product? Explain your answer with the help of different approaches at this stage. Suggest, which is the BEST approach?

(b) What is meant by marketing research? What are the main sources of data which should be included in a research brief?

(c) Discuss five reasons why a firm might wish to pursue a policy of green marketing

(d) Which distribution strategy would you use for each of the following products and why

  • Potato chips
  • Home appliances
  • Farm machinery

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