Describe and elaborate on the functions of advertising, Marketing Management

Question 1:

i). Use appropriate examples to describe and elaborate on the "Functions of advertising".

ii) There are different types of advertising like Retail Advertising, Business to Business Advertising. Political Advertising etc...Explain and elaborate on Corporate Advertising.

Question 2:

Prepare a short essay on "The Five M's of advertising"

Question 3:

i). Explain in details the main characteristics and the principles of Radio advertising.

ii). Elaborate on the advantages and disadvantages of Radio as an advertising medium.

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