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Question 1:
i). Use appropriate examples to describe and elaborate on the "Functions of advertising".
ii) There are different types of advertising like Retail Advertising, Business to Business Advertising. Political Advertising etc...Explain and elaborate on Corporate Advertising.
Question 2:
Prepare a short essay on "The Five M's of advertising"
Question 3:
i). Explain in details the main characteristics and the principles of Radio advertising.
ii). Elaborate on the advantages and disadvantages of Radio as an advertising medium.
2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni
What are the significant factors that have led to the success of Shoppers? Stop?
What are Standardisation, Grading, and Branding in marketing functions of physical treatment? Standardisation, Grading, and Branding: Standardisation implies setting up of
the core concept marketing
How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut
Question: (a) "The purpose of a company is to create a customer ... The only profit centre is the customer". In light of the statement define customers and explain the importa
Discuss about the product line simplification. In certain circumstances, a company may accept the strategy of slimming or contracting the product mix this may do so by abandoni
Question 1: The term "Below the Line Media" refers to the non-commission paying advertising media like direct mail, sales literature, point of sale display material, exhibition
What are the Intangible Goods Intangible goods refer to services provided to individual consumers or to organisational buyers (industrial, institutional, commercial, governm
what is branding???
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