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Question 1:
i). Use appropriate examples to describe and elaborate on the "Functions of advertising".
ii) There are different types of advertising like Retail Advertising, Business to Business Advertising. Political Advertising etc...Explain and elaborate on Corporate Advertising.
Question 2:
Prepare a short essay on "The Five M's of advertising"
Question 3:
i). Explain in details the main characteristics and the principles of Radio advertising.
ii). Elaborate on the advantages and disadvantages of Radio as an advertising medium.
Question: (a) Describe the following memory structures: (i) Sensory Store, (ii) Short Term Store (Working Memory), and (iii) Long Term Store. (10 marks) (b) "Two be
The inquiry beside unfair trade practices can be initiated: (i) On receiving a objection from any consumer (ii) On receiving a objection from registered-consumer-association
Question: (a) What is meant by marketing research? What are the main sources of data which should be included in a research brief? (b) What is consumer black box? How many
How are public relation Support Company? Public relations also help the company to attain its full potential. They give feedback to the company through the public. This typical
Competition Oriented pricing : competitive oriented pricing methods are regular in a competitive economy. The methods in this category rest on the principle of competitive par
what is the square root of 9?
Q. What do you signify by Communication Process? Communication has been definite as a process in which exchange of ideas and information takes place among different persons. It
Communication mix is changing no longer can the traditional grouping of promotional tools be assumed to be most effective forms of communication. This brief outline of elements
consumer mind in a block box
Question : You are the manager of a company involved in designing the communication strategies for a 5-star deluxe hotel. One of the priority objectives of the company is to c
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