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Question:
Consider you a front-line manager in a hotel. From this perspective,
a) Describe the service encounter.
b) discuss methods which you would use in the service encounter to maximise the performance of the front-line employees in order to produce a consistent standard output.
c) Describe what you understand by boundary-spanning roles and describe potential conflicts that front-line employees may face as boundary-spanners.
Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consu
Types of the decision process: the decision making process varies with the type of the product involved. There will be a lot of difference in the decision making process involved
What are physical distribution firms? Physical distribution firms: Transportation, warehouse and other firms which help a company to stock and move goods by their point
How should shoppers Stop develop its demand forecasts?
1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread
What is E -Marketing? E - Marketing is the application of a broad range of information technologies for: 1. Transforming marketing strategies to create more customer v
Marketing as an Exchange In contrast to this, relational exchanges (Dwyer et al., 1987) have a longer-term orientation and develop between parties who wish to build long-term
Q. Methods of preparing advertisement Budget? Every advertiser sets apart a total of money to be spent on advertising which is referred to as advertising appropriation. The amo
Franchising This is a form of company in which a firm sells the rights to create its product or service to other service providers who necessary operate under the selling firm'
what is eic framework
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