Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consumers towards their products and services. Consumers are informed and reminded about the products and are requested and persuaded to purchase their products. Such communication may be made either along the product or well in advance of the introduction of product into the market.

According to Philip Kotler, "promotion compasses all the tools in the marketing mix whose major role is persuasive communications".

According to Stanton,"promotion includes advertising personal selling sales promotion and other selling tools". Thus promotion includes every activity which inspires people to buy the goods and services of the company.