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Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consumers towards their products and services. Consumers are informed and reminded about the products and are requested and persuaded to purchase their products. Such communication may be made either along the product or well in advance of the introduction of product into the market.
According to Philip Kotler, "promotion compasses all the tools in the marketing mix whose major role is persuasive communications".
According to Stanton,"promotion includes advertising personal selling sales promotion and other selling tools". Thus promotion includes every activity which inspires people to buy the goods and services of the company.
What is social responsibility marketing? Social Responsibility Marketing: Holistic marketing includes social responsibility marketing and considerate broads concerns and t
The purchase of the smartphones by the netizens has a psychological or functional motive?
identify the major trends in the firm''s natural and technological environment.
What is test marketing? Explain the various approaches that are followed by FMCG companies in test marketing
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One stage channel of distribution In this case, there is one middleman i.e., retailer. Manufacturers sell their goods to retailers who in turn sell it to the consumers. T
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How Relationship can be Improved:- 1) Not advertising for instant competitive units of its clients. 2) Previous approval of client for all expenditure incurred. 3) Making
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
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