Introduction to promotion, Marketing Management

Assignment Help:

Meaning & definition of the promotion: promotion is a communication process by which the producers of the products or services draw attention of the consumers or prospective consumers towards their products and services. Consumers are informed and reminded about the products and are requested and persuaded to purchase their products. Such communication may be made either along the product or well in advance of the introduction of product into the market.

According to Philip Kotler, "promotion compasses all the tools in the marketing mix whose major role is persuasive communications".

According to Stanton,"promotion includes advertising personal selling sales promotion and other selling tools". Thus promotion includes every activity which inspires people to buy the goods and services of the company.


Related Discussions:- Introduction to promotion

What is brand, Brand A brand is a term, symbol, name, or design that i...

Brand A brand is a term, symbol, name, or design that is planned to clearly identify and differentiate a seller's product from the harvest of his or her competitors.

Marketing & business are changing, Q.How marketing & business are changing?...

Q.How marketing & business are changing? Ans.:  Companies should adopt a clear vision of the right direction in which to take their brands and challenged marketing c

Product mix, P r o du c t Mix: A product mix is the set of all ...

P r o du c t Mix: A product mix is the set of all products and items a specific seller offers for sale. A product mix consists of several product lines. A company's pro

Explain the term- length of purchase decision time, Explain the term- Lengt...

Explain the term- Length of purchase decision time Length of time taken to reach a decision is much greater in organisation market. This means that intensity of any media pl

What is penetration pricing strategy, What is Penetration Pricing Strategy?...

What is Penetration Pricing Strategy? Penetration Pricing Strategy: Penetration strategy comprises low prices into an order to capture a huge share of the market/right th

Define the final stage of decision making process, Define the final stage o...

Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The

E COMMERCE, APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

APPLICATION OF E COMMERCE IN VALUE CHAIN INTEGRATION

Evaluate the customers buying decision process, Question 1: Select any ...

Question 1: Select any banking service company that you are familiar with and show how each of the four elements of integrated service management applies to the company. Qu

Movements versus shifts, Problem: Movements Versus Shifts For each of th...

Problem: Movements Versus Shifts For each of the following statements, determine whether there has been a change in supply or change in quantity supplied. Draw a demand and supp

Describe influences on consumer behaviour, Question 1: (a) What are th...

Question 1: (a) What are the different stages in consumer buying decision? (b) Explain the difference between routine and complex buying decision using appropriate exampl

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd