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Question 1:
(a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business?
(b) Discuss the various Public Relations tools used by promotional planners online.
Question 2:
(a) Using examples show how a compensation plan, training and supervision can motivate a sales force.
(b) "Promotion must be legal, decent, honest, and truthful."Discuss this statement.
Question 3:
(a) Critically evaluate the use of viral marketing in promotional campaigns. Use examples to support your answer.
(b) Show the importance of opinion leaders to promotional planners.
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the advandages and disadvantages of marketing philosophies.
What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas
Differentiated pricing - Some of the firms charge different prices for the similar product in different zones/ areas of the market. Sometimes, the differentiation in pricing is
how to build up a motivation to make our work success?
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