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Question 1:
(a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business?
(b) Discuss the various Public Relations tools used by promotional planners online.
Question 2:
(a) Using examples show how a compensation plan, training and supervision can motivate a sales force.
(b) "Promotion must be legal, decent, honest, and truthful."Discuss this statement.
Question 3:
(a) Critically evaluate the use of viral marketing in promotional campaigns. Use examples to support your answer.
(b) Show the importance of opinion leaders to promotional planners.
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Define the Organizational Buying Decision Process in briefly. The Organizational Buying Decision Process: Business buyers do not buy goods for only personal consumption.
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What is the meaning of societal marketing concept? Meaning: Societal marketing concept is the idea which the organization must find out the needs, interests and wants of
MATLAB program to call all programs EX: 1: Problem P1 2: Problem P2 …………………………………… 6: Problem 6x how to write?
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