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Q. Explain about Marketing communication?
Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-
Marketing communication completed particular with two areas
1) External flow
2) Internal flow
1) External flow:- the targeted spectators for this particular communication is
a) wholesaler
b) Retailer
a) Past
b) Current
c) Potential
a) Competing
b) Non competing
a) Govt. Agencies
b) Private agencies
c) Experts
2) Internal flow:- the targeted audience for this particular communication is
Q. What is Residual or Affordable Method? Affordable Method: - This method is as well known as all you can afford, Residual Method, Available-fund-Approach. As the company do
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Q. Describe requirement of studying buyer's behavior & what is the influences of consumer behaviors? Ans.: The study of buyer's behavior is essential to marketing as to w
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
the consumer report indicates how customers perceive your product offerings. For example, Reliability(MTFB) is very important to performance customers. What is the current MTFB for
Q. Explain the Steps in outlining advertising Budget? Steps in outlining advertising Budget 1) Setting advertisement Objective: - Prior to deciding on advertising budget the
discuss the strategies including digital strategies that you would recommend to a business to mitigate the effect of this crisis
Explain about Marketing in words of American Marketing Association. Marketing: The American Marketing Association (AMA) explains marketing by “The process of executing and
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