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Q. Explain about Marketing communication?
Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-
Marketing communication completed particular with two areas
1) External flow
2) Internal flow
1) External flow:- the targeted spectators for this particular communication is
a) wholesaler
b) Retailer
a) Past
b) Current
c) Potential
a) Competing
b) Non competing
a) Govt. Agencies
b) Private agencies
c) Experts
2) Internal flow:- the targeted audience for this particular communication is
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Definition of product according to William J. Stanton "Product is a set of intangible and tangible attributes including packaging, price, colour, manufacturer' s prestige, reta
music2GOmulti-player marketing strategy review
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explain the various approaches better followed by smcg companies in test marketing?
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Question 1: a) Consider that you are the manager of a tourism or hospitality organisation. In this context, explain the benefits of using the marketing concept in your organisa
Responsibility for investigating injuries varies but is typically divied among the insurance company the legal department and the appropriate technical departments. Irrespect
Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under
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