Q. Explain about Marketing communication?

Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-

• A source
• A destination
• A medium
• A message

Marketing communication completed particular with two areas

1) External flow

2) Internal flow

1) External flow:- the targeted spectators for this particular communication is

• Channel member

a) wholesaler

b) Retailer

• Customer

a) Past

b) Current

c) Potential

• Companies

a) Competing

b) Non competing

• Others

a) Govt. Agencies

b) Private agencies

c) Experts

2) Internal flow:- the targeted audience for this particular communication is

• Company deptt.
• Employee
• Stockholder