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Q. Explain about Marketing communication?
Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-
Marketing communication completed particular with two areas
1) External flow
2) Internal flow
1) External flow:- the targeted spectators for this particular communication is
a) wholesaler
b) Retailer
a) Past
b) Current
c) Potential
a) Competing
b) Non competing
a) Govt. Agencies
b) Private agencies
c) Experts
2) Internal flow:- the targeted audience for this particular communication is
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the various approaches that are followed by FMCG companies in test marketing
State the Nature of Product - Choice of distribution channel Nature of the product considerably affects choice of channel of distribution. In case product is of technical n
How should Shoppers? Stop develop its demand forecasts?
Explain in role of managers in marketing communication Managers are now required not only to find new ways to communicate but also to do so on reduced budgets and they should a
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