Explain about marketing communication, Marketing Management

Assignment Help:

Q. Explain about Marketing communication?

Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-

  • A source
  • A destination
  • A medium
  • A message

Marketing communication completed particular with two areas

1) External flow

2) Internal flow

1) External flow:- the targeted spectators for this particular communication is

  • Channel member

a) wholesaler

b) Retailer

  • Customer

a) Past

b) Current

c) Potential

  • Companies

a) Competing

b) Non competing

  • Others

a) Govt. Agencies

b) Private agencies

c) Experts

2) Internal flow:- the targeted audience for this particular communication is

  • Company deptt.
  • Employee
  • Stockholder

 


Related Discussions:- Explain about marketing communication

case study, case study questions to be answered

case study questions to be answered.

Explain management the different types of exchange rate risk, QUESTION ...

QUESTION You have been appointed as the treasurer of Robin International, an electronic firm with many subsidiaries abroad. The management of Robin International do not have an

Case study, Should video game companies continue to alter their products to...

Should video game companies continue to alter their products to include other functions, such as email?

Illustrates advertisement and ethics together in points, Illustrates Advert...

Illustrates Advertisement and Ethics together in points? Advertisement and Ethics: Points of both illustrated below: a) The Advertising Standards Council of India (ASC

Advertising, what is advertising according to an experts

what is advertising according to an experts

Differentiate between horizontal and vertical conflicts, Question: (a) ...

Question: (a) Members of the marketing channel perform eight key functions. Describe these functions. (b) Differentiate between horizontal conflicts and vertical conflict

Commercialization - new product development, Commercialization The eig...

Commercialization The eighth and last step in the new-product development procedure is commercialization. This step is introducing a fresh product into the market. The company

Henry Assael Model of buying decision behaviour, explain Henry Assael Model...

explain Henry Assael Model of buying decision behaviour along with diagram

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd