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Q. Explain about Marketing communication?
Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-
Marketing communication completed particular with two areas
1) External flow
2) Internal flow
1) External flow:- the targeted spectators for this particular communication is
a) wholesaler
b) Retailer
a) Past
b) Current
c) Potential
a) Competing
b) Non competing
a) Govt. Agencies
b) Private agencies
c) Experts
2) Internal flow:- the targeted audience for this particular communication is
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Channel - management decisions: after a company has chosen alternative, individual intermediaries' must be selected trained, motivated, and evaluated. Channel arrangements must
Question: Dire Dawa Food Complex Share Company is producing and marketing different food complexes to local as well as international markets. It is famous and well known whose
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