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Q. Explain about Marketing communication?
Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-
Marketing communication completed particular with two areas
1) External flow
2) Internal flow
1) External flow:- the targeted spectators for this particular communication is
a) wholesaler
b) Retailer
a) Past
b) Current
c) Potential
a) Competing
b) Non competing
a) Govt. Agencies
b) Private agencies
c) Experts
2) Internal flow:- the targeted audience for this particular communication is
Buying decision making process: Marketers have to go beyond the various influences on buyers and develop an understanding of how consumers actually make their buying decisio
What are the Durable Goods Durable goods are products that are used for a long period i.e., for months or years together. Illustrations of such goods are refrigerator, car,
Define the Exchange process Exchange process is developed and managed by researching consumer/ stakeholder needs, identifying, selecting and targeting particular groups of stak
What is the significance of distribution channel? In order to know the marketing channel, this is important to know the reasons for emergence of distribution channels. The main
brief explanation on positioning
how to write matlab code for market clearing price?
Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi
Q. Show the Economic Aspects of Advertising? Advertising has a variety of positive and negative economic aspects. The major positive economic effects are: It helps the producer
Steps in the buying decision process: the purchaser or the consumer takes his buying decision, for some commodities immediately without much consideration such as items or the dai
remidies or green marketing
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