Explain about marketing communication, Marketing Management

Assignment Help:

Q. Explain about Marketing communication?

Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-

  • A source
  • A destination
  • A medium
  • A message

Marketing communication completed particular with two areas

1) External flow

2) Internal flow

1) External flow:- the targeted spectators for this particular communication is

  • Channel member

a) wholesaler

b) Retailer

  • Customer

a) Past

b) Current

c) Potential

  • Companies

a) Competing

b) Non competing

  • Others

a) Govt. Agencies

b) Private agencies

c) Experts

2) Internal flow:- the targeted audience for this particular communication is

  • Company deptt.
  • Employee
  • Stockholder

 


Related Discussions:- Explain about marketing communication

Brand promotion, promotion technique can benefit an organization by increas...

promotion technique can benefit an organization by increasing its sales or hitting competitive brands may leave a negative impression on the customers

Trignometry, 2(cosx+cos2x)+sin2x(1+cos2x)=2sinx

2(cosx+cos2x)+sin2x(1+cos2x)=2sinx

Which different aspects are covered by marketing research, Which different ...

Which different aspects are covered by Marketing Research? Market Research covers individually the various aspects of marketing of goods, services and concepts with the assist

What is the primary activates, What is the primary activates? Primary ...

What is the primary activates? Primary Activities: These activities are those activities which are involved within the physical creation of the marketing, product and af

Old concept or product oriented concept of the marketing, Old concept or pr...

Old concept or product oriented concept of the marketing: There is the classical concept of marketing. According to this concept, marketing is a part of the production process

#, market testing

market testing

Mgt222. e-commerce, U-Build-It Hardware Company is a chain of five stores s...

U-Build-It Hardware Company is a chain of five stores selling hardware products in a Midwestern State. It offers a full range of hardware and gardening products, ranging from hand

Developing the marketing mix factors, Question 1: After the market segm...

Question 1: After the market segmentation process has been completed, the organization should begin developing the marketing mix factors. Discuss. Question 2: Discuss

Implementation and control program - marketing budget, On the basis of your...

On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. I

Functions of marketing, hi 1. Discuss the functions of marketing beyond adv...

hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd