Explain about marketing communication, Marketing Management

Assignment Help:

Q. Explain about Marketing communication?

Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-

  • A source
  • A destination
  • A medium
  • A message

Marketing communication completed particular with two areas

1) External flow

2) Internal flow

1) External flow:- the targeted spectators for this particular communication is

  • Channel member

a) wholesaler

b) Retailer

  • Customer

a) Past

b) Current

c) Potential

  • Companies

a) Competing

b) Non competing

  • Others

a) Govt. Agencies

b) Private agencies

c) Experts

2) Internal flow:- the targeted audience for this particular communication is

  • Company deptt.
  • Employee
  • Stockholder

 


Related Discussions:- Explain about marketing communication

Concept and characteristics of environment, Concept of environment: enviro...

Concept of environment: environment literally means the surroundings, external objects, influences or circumstances under which someone or something exists. The environment of any

What is the meaning of selling concept, What is the meaning of selling conc...

What is the meaning of selling concept? Meaning: Selling concept declares that consumers will not buy adequate of the organization’s products unless the organization unde

Explain the uses of communication, Explain the uses of Communication C...

Explain the uses of Communication Communication can be used for numerous additional reasons. Tasks of informing, persuading and reinforcing and differentiating are, primarily,

Test marketing - new product development, Test Marketing The  seventh ...

Test Marketing The  seventh  step  is  test  marketing that  is the  stage  at  which  the  manufacture  and  marketing programs are introduced into more accurate marketing se

Why is green or environmental marketing important, Why is green or environm...

Why is green or environmental marketing important? Green marketing is important since the mankind has restricted resources upon the earth, along with that he/she should attem

Explain the role of direct marketing, Q. Explain the Role of direct marketi...

Q. Explain the Role of direct marketing? Role of direct marketing:- a) Focus is on literate customer. b) For service marketing like insurance, Banking, telecommunication.

Determine the use of viral marketing in promotional campaign, Question 1: ...

Question 1: (a) As a Consultant in direct marketing, how would you convince your corporate customers to use the tools and techniques of direct marketing to grow their business

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd