Explain about marketing communication, Marketing Management

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Q. Explain about Marketing communication?

Marketing communication: - Is the procedure in which two or more persons consciously or unconsciously attempt to influence each other through some use of symbols. Communications have four basic components:-

  • A source
  • A destination
  • A medium
  • A message

Marketing communication completed particular with two areas

1) External flow

2) Internal flow

1) External flow:- the targeted spectators for this particular communication is

  • Channel member

a) wholesaler

b) Retailer

  • Customer

a) Past

b) Current

c) Potential

  • Companies

a) Competing

b) Non competing

  • Others

a) Govt. Agencies

b) Private agencies

c) Experts

2) Internal flow:- the targeted audience for this particular communication is

  • Company deptt.
  • Employee
  • Stockholder

 


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