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(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good.
(b) Describe with example the paradox of value.
(c) Explain the basic model of consumer decision making.
(d) What will a loyalty programme reasonably do?
(e) Describe lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Illustrate how the use of colour can be a powerful marketing tool.
(g) Describe the meaning of total customer satisfaction.
(h) What is understand by hedonic consumption?
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between Classical conditioning and Instrumental conditioning.
#Should video game companies continue to alter their products to include other functions such as email? Shouldvideo_game_companies_continue_to_alter_their_products_to_include_othe
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with reference to the purchase of a new television set explain the buying decision process which a typical consumer goes through demonstrate how company can formulate their marketi
Value and Satisfaction Customer value: it is the difference between the values that the customer achieves from owning and by using a product and the costs of getting the produ
(a) Show one movie genre of particular interest to you and give examples from relevant films to illustrate the conventions used. To what extent do you think that genre conventions
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one primary segmets and two secondary segments
Parker pens are probably the most extensively chronicled and avidly collected of vintage pens, and it is easy to see why. Few other pen manufacturers have exhibited such consistent
difference between the personal selling and salesmanship?
What are the Advantages of Public Relations? Advantages of Public Relations are as illustrated below: a) This helps in building and having relations along with local comm
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