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(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good.
(b) Describe with example the paradox of value.
(c) Explain the basic model of consumer decision making.
(d) What will a loyalty programme reasonably do?
(e) Describe lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Illustrate how the use of colour can be a powerful marketing tool.
(g) Describe the meaning of total customer satisfaction.
(h) What is understand by hedonic consumption?
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between Classical conditioning and Instrumental conditioning.
As the opening vignette indicates, The Mayo clinic has been built as one of the most powerful services brands on its firmly held belief and focus on the experience of the patient.
hitting competitive brands may leave a negative impression on the customers? Justify your answer.
What is Skimming Pricing Strategy? Skimming Pricing Strategy: This strategy comprises selling the new product at higher price and therefore limiting oneself to the upper
What is Maturity Stage in marketing strategies? Maturity Stage: a. Try to convert non users in utilize of product. b. Enter latest market segments. c. Try to along
Q. Advertising effects on Production Cost? Advertising creates demand as well as expands market size this necessitates mass production. Mass production results in a variety of
How many key elements are comprised in green marketing? Definition of green marketing has three key elements: a) This is a subset of the overall marketing activity. b) Th
Advantages of the advertising: 1. It increases the sales volume: advertising increases the sales volume of the product. Hence mass production is possible. This leads, to
write the core concepts in marketing with their explanation.
Question 1: "Marketing has been called both a major villain for its role in stimulating unsustainable levels of demand and consumption, and also a saviour through its applic
What are the certain limitations of packaging? Packaging is one of the way by which Marketer can distinguish his product by the competitors brand. In spite of having different
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