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(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good.
(b) Describe with example the paradox of value.
(c) Explain the basic model of consumer decision making.
(d) What will a loyalty programme reasonably do?
(e) Describe lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Illustrate how the use of colour can be a powerful marketing tool.
(g) Describe the meaning of total customer satisfaction.
(h) What is understand by hedonic consumption?
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between Classical conditioning and Instrumental conditioning.
Major factors influencing buying behaviour: A consumer's buying behaviour is influenced by cultural, social, personal, and the psychological factors. Cultural factors exert
The percent of sales one product earns in relation to total market sales for all products in that category.
Quantitative Techniques Q4. Find elasticity of demand of the function x=150-5P at (1) P=15, (2) P=20. (5 marks) Q5. Find dy/dx of the following cases 1. y=x2 log x. 2. log x /x. (
“Market Share is the best indicator of company performance.” Is this a reasonable statement?
Question: a) The consumer electronics firm for which you work is about to launch a new model of mobile telephone (cell phone and hand phone). This will be a very basic model o
cover letter
Product Safety Law Local state and federal laws regulate many products. For instance many municipalities have adopted building codes that require safety standards for bu
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
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