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(a) Differentiate the substitution effect and income effect of a price change and illustrate same by way of a diagram for the case of a normal good.
(b) Describe with example the paradox of value.
(c) Explain the basic model of consumer decision making.
(d) What will a loyalty programme reasonably do?
(e) Describe lifestyle market segmentation and using the holiday travel market, give two examples of this type of market segmentation.
(f) Illustrate how the use of colour can be a powerful marketing tool.
(g) Describe the meaning of total customer satisfaction.
(h) What is understand by hedonic consumption?
(i) List the five principles of Gestalt Psychology.
(j) Differentiate between Classical conditioning and Instrumental conditioning.
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
The market for labor can be studied use a supply and demand framework. The demand for labor is from employers who use labor to produce goods and services. The supply of labor is
INTRODUCTION -MIS The term Management Information System (MIS) is of relatively recent origin and is widely adopted following the accelerated use of computers in the early 19
role of stakeholders in marketing planing
draw the Typical Profiles Of Shoppers Stop Customer Segments .
Define the Strategy Development Phase in brief. Phase Strategy Development Phase: If you already know your competitors and target market, you are capable to start creatin
Explain Henry Assael Model of buying decision behaviour along with the diagram”.
What is the function of exchange in buying and assembling of marketing? Buying and Assembling in Marketing: Procurement of raw materials, finished or semi-finished product
explain the various approaches that are followed by FMCG companies in test marketing
What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d
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