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Explain with appropriate example the process of new product development. Explain also the importance of each step in the new product development process.
QUESTION a) Give three reasons why price is a very important element of the marketing mix b) Discuss the different situations that may lead a company to initiate price
Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.
You are the manager of an intensive care unit. Today is April 1st, and the fiscal year began on July 1st. You work with a variable budget and have the opportunity to make changes t
Importance of the marketing planning: the Importance of the marketing planning is clear from the following 1. To offset future uncertainties: future is always wrapped i
various approaches that are followed by fast moving consumer goods companies in test marketing
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
What is test marketing and various approaches followed by FMCG companies
VirtualMusicSheet.com Virtual Music Sheet.com innovation is to be documented as a 'business report'. You must clearly explain the purpose, business concept, customer group(s) a
approaches followed by FMCG in test marketing
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