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"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
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What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
various approches followed by FMCG companies in test marketing
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explain the various approaches that are followed by FMCG companies in test marketing.
one primary segmets and two secondary segments
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