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Affordability Based Pricing :
The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of people. Idea here is to set prices in such a way that all sections of the population are in a position to buy and consume the products to the required extent.
Problem 1 You are the marketing manager of a bank and you want to persuade the general manager that it is important to include advertising in your organizations marketing commu
Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie
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marketing factors influencing pricing decisions
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CONSUMER MIND IS A BLACK BOX
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