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Affordability Based Pricing :
The affordability based pricing is relevant in regard of necessary commodities, which meet the basic requirement of all sections of people. Idea here is to set prices in such a way that all sections of the population are in a position to buy and consume the products to the required extent.
New Product Development Organizations have to develop new services and products. A company must be good at making new products. It also ought to manage them in the face of mod
what is proposal solicitation in buying process
Ask a managing director of a large company made the following statement: "to be successful in business, all you need is a customer. you don''t need any of those tight little academ
what are thepproaches used by FMCG companies in test marketing?
Boston Consulting Group By using the matrix, four kinds of SBUs can be identified as: a). Stars refer to high- growth, high-share businesses or (they require a lar
Strategic marketing decisions: Strategic marketing decisions are primarily concerned with external, rather than internal, marketing problems of the firm and especially with the
Question 1: (a) Organisations make use of advertisements to promote its products and services. Explain the types of advertising appeal that are used. (b) Civil Society Org
Antonio's Choice Garlic is a sole proprietorship that grows and sells premium garlic to retail stores. This company was formed to fill a vacant niche in the garlic industry. Garl
explain why marketing channels promote not only economic systems but also social systems
please give example
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