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You will develop an effective marketing communication for a new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are required to apply the following concepts and questions on this new product. 1. Use any tool of the promotion mix tools to promote and sell your new product "Diet cupcakes". Specify the tools and the reason for selecting it. 2. Screen the communication objective of your campaign? 3. Specify the message in the campaign? 4. What would be the media used in your campaign? Why?
What is market segmentation? Market Segmentation: Market segmentation is the process of dividing a total market into group of consumers who have relatively similar produc
The venture capital firm called MIT Ventures is considering a $5M first round investment in Brainiac.com. MIT Ventures proposes to structure the investment as 5M shares of converti
(a) Explain with example the concept of anatomy of a product. (b) Differentiate between a brand mark and a brand name. (c) Draw an appropriate diagram to illustrate the impor
the relationship between the 4Ps
select a company and explain th marketing mix
Q. Organisation of Ad-Agency on Group Basis? For effective supervision of a variety of advertising departments and there functions different advertising departments are classif
States the term Product Line and discuss in brief. Product Line: This is a group of products which is closely related since they perform a similar function, targeted at s
MARKETING AND CUSTOMER VALUE Creating and delivering better customer value is the only route by which firms implement the marketing concept. Customer satisfaction is the centra
Deciding on the advertising budgets: How does a company know if it will be spending the right amount? If it spends too little, the effect will be negligible. If it spends too
Q. Give the distinguishing features of an consumer? Ans.: A Broad sketch of consumer can be drawn on the basis of following issue:- Demographic that includes size of
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