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You will develop an effective marketing communication for a new product (Diet cupcakes) that you have still created and launched it on Abu Dhabi market. In this assignment you are required to apply the following concepts and questions on this new product. 1. Use any tool of the promotion mix tools to promote and sell your new product "Diet cupcakes". Specify the tools and the reason for selecting it. 2. Screen the communication objective of your campaign? 3. Specify the message in the campaign? 4. What would be the media used in your campaign? Why?
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
Media Cost: Advertiser must compare the cost of each media by considering the number of audience covered by such media. It is probable that a media seems to be costly however if i
Need\Importance of a Marketing Information System: The need for marketing information can be understood by the following points: 1. Marketing activity is becoming more compl
Five years ago, you bought a house for $151,000, with a down payment of $30,000, which meant you took out a loan for $121,000. Your interest rate 5.75% fixed. You would like to pay
Problem 1: Describe the phases in the evolution of retail market - Detail explanation on ‘Evolution of Retail in India'. Problem 2: What are the tasks handled by a p
identify and explain four common segmenting variables
vals model on mobilink
Problem 1: Define the term motivation and describe Maslow's contribution to motivation. Problem 2: (a) Discuss the needs and requirements for Market segmentation? (b
How is network play significant role in buying decision? Network: It is a kind of buying situation in which a purchaser buys a product or services for the first time to pe
I need your experience in Facebook issue. I’m trying to add my credit card to do advertisement for one of my post. Unfortunately, Facebook is blocked my payments and stop any money
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