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Determine about the Industrial Goods Goods meant for consumption or use as inputs in production of other products or provision of some services are called as 'industrial go
Illustrates the words of Philip Kotler about e-commerce? In the opinion of Philip Kotler : E-commerce can be described as a general term for buying and selling procedu
1.) Cost Revenue Model: Roberto operates a delivery service in a large city. His start up cost amounted to $3900. He estimates that it costs him (in terms of gasoline, wear and tea
Question (a) ‘'Corporate identity has become a universal technique for promoting companies and improving corporate culture. ‘' Explain what you understand by: (i) Corporat
approaches followed by FMCG in test marketing
Question 1: Warigon is a retail company and they want to automate the payment system. Consider that you are the design engineer of that company. What are the factors that yo
Marketing Information System To perform their marketing responsibilities, marketing managers need excellent deal of information. "Information is power" is a legal statement. I
Segment interrelationships and super -segments In selecting more than one segment to serve, the company a company would-be wise to enter one segment at a time without revealing
explain the role of the process of marketing in business
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