Feedback from customers for better customer satisfaction, Marketing Management

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Question 1:

(a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CRM.

(b) What is the best strategy to get feedback from customers for better customer satisfaction?

Question 2:

Your organisation is contemplating to implement a CRM system and you are the Project Manager.

(a) What CRM tool would you recommend to your boss for implementation and why?

(b) As a Project Manager, what would you include in your CRM Implementation Plan?

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