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Question 1:
(a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CRM.
(b) What is the best strategy to get feedback from customers for better customer satisfaction?
(c) Discuss four qualities that characterize a customer-focused organisation.
Question 2:
Your organisation is contemplating to implement a CRM system and you are the Project Manager.
(a) What CRM tool would you recommend to your boss for implementation and why?
(b) As a Project Manager, what would you include in your CRM Implementation Plan?
(c) Discuss on three performance metrics you would use to measure the success of the CRM initiative.
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A-B Split is a method of examining the effectiveness of media or marketing methods. Using A-B split marketing, a list of target names is divided into two groups on a random basis,
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process of disigning distribution channel
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What is integrated marketing? Integrated Marketing: The duty of a marketer is to diverse marketing activities and assembles completely integrated marketing programs to pro
approches of test marketing in FMCG
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