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Question 1:
(a) CRM means different things to different people. For one it is direct mailing for others it is an IT system. Draw a diagram and discuss the basic model for CRM.
(b) What is the best strategy to get feedback from customers for better customer satisfaction?
(c) Discuss four qualities that characterize a customer-focused organisation.
Question 2:
Your organisation is contemplating to implement a CRM system and you are the Project Manager.
(a) What CRM tool would you recommend to your boss for implementation and why?
(b) As a Project Manager, what would you include in your CRM Implementation Plan?
(c) Discuss on three performance metrics you would use to measure the success of the CRM initiative.
Q. Quantities Methods for preparing advertisement budget? Statistical techniques similar to multiple profitability, regressions, and simulation or programming techniques and so
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how cost structure influence in pricing a product?
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Companies are forced to follow sales orientation because the results are measured in short term and incentives are based on short term achievements. This leads to a high level of r
Question 1: (a) What is total customer satisfaction. (b) How will customer safisfaction be measured. (c) Describe the importance of customer value creation and discuss ways
1. List dawn and explain the advantages of integrated material management.
discovery
Discuss the factors that need to be considered when developing an international marketing communication campaign
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