Explain concept of product line and product mix, Marketing Management

Assignment Help:

Question :

(a) Describe with examples the concept of product line and product mix.

(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.

(c) Differentiate between portfolio branding and umbrella branding.

(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.

(e) Describe with examples the difference between convenience products and shopping products.

(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.

(g) List five of the elements that should constitute an effective marketing plan.

(h) Describe five of the pitfalls of brand positioning.

(i) What is a trademark and how is it different from a company's name?


Related Discussions:- Explain concept of product line and product mix

., what is new product development and also define its process.

what is new product development and also define its process.

Describe the freeze -thaw activity, Describe the freeze -thaw activity ...

Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock  called as freeze -thaw activity or frost action widen the cracks and may even split

Consumer, Consumer mind is a Black Box

Consumer mind is a Black Box

Sales and marketing management, Sales and Marketing Management- It give...

Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.

Explain in detail about the marketing communications, Explain in detail abo...

Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to

What is efficiency control in MIVE, What is efficiency control in MIVE? ...

What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su

Test Marketing, Explain the various approaches that are followed by FMCG co...

Explain the various approaches that are followed by FMCG companies in test marketing

Define the term public relation in briefly, Define the term Public Relation...

Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create

Show the importance of brand charter, Question 1: (a) Distinguish betw...

Question 1: (a) Distinguish between Destination Branding and Country Branding? (b) ‘The quality of a destination brand depends on the selection of the communication strate

How is market participation extended, How is market participation extended?...

How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd