Explain concept of product line and product mix, Marketing Management

Assignment Help:

Question :

(a) Describe with examples the concept of product line and product mix.

(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.

(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.

(e) Describe with examples the difference between convenience products and shopping products.

(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.

(g) List five of the elements that should constitute an effective marketing plan.

(h) Describe five of the pitfalls of brand positioning.

(i) What is a trademark and how is it different from a company's name?

Related Discussions:- Explain concept of product line and product mix

Explain about the decline stage of product life cycle, Explain about the de...

Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.

What are the activities constitute the marketing mix, What are the activiti...

What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu

Enumerate about the non-durable goods, Enumerate about the Non-durable Good...

Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s

Why sales promotion is an integral part of marketing, Question 1: Why s...

Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale

Show the disadvantages of support media, Q. Show the Disadvantages of Suppo...

Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti

How is convenience of making comparisons affected, How is convenience of ma...

How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut

Pricing and factors influencing pricing, Q. Describe briefly the concept of...

Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed

Illustrate the monitoring performance phase, Illustrate the Monitoring Perf...

Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f

Define the term service recovery, Question: The emergence of the Servic...

Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi

Test marketing, what is test marketing ? Explain various approaches that a...

what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing

Write Your Message!

Name

Email id

Message

Verfication Code

User Account

All Pages