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Question :
(a) Describe with examples the concept of product line and product mix.
(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.
(c) Differentiate between portfolio branding and umbrella branding.
(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.
(e) Describe with examples the difference between convenience products and shopping products.
(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.
(g) List five of the elements that should constitute an effective marketing plan.
(h) Describe five of the pitfalls of brand positioning.
(i) What is a trademark and how is it different from a company's name?
Explain about the decline stage of product life cycle. Decline Stage: A stage when sales demonstrate a downfall producer decides to abandon the market except only enough.
What are the activities constitute the marketing mix Collectively, the activities constitute the marketing mix -4Ps, as McCarthy (1960) originally referred to them - and the fu
Enumerate about the Non-durable Goods Non-durable goods are products which are normally consumed in one go or last for a few uses. Illustrations of such products are soap, s
Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale
Q. Show the Disadvantages of Support media ? 1) Detailed message can't be given by support advertising as passerbies' view the signboards are only for few seconds. 2) Someti
How is convenience of making comparisons affected in e-commerce? Convenience of making comparisons: E-commerce assists consumers to make comparisons during shopping. Aut
Q. Describe briefly the concept of pricing and the factors that influence pricing. Ans.: Price is all around us. We pay rent for our apartment, tuition for our, railways, ed
Illustrate the Monitoring Performance Phase? Monitoring Performance Phase: If you have an internet marketing plan, then you can start implementing this right away. The f
Question: The emergence of the Service sector followed by stiff competition in the industry has brought about the need to be supported with immediate service recovery strategi
what is test marketing ? Explain various approaches that are followed by FMCG company in test marketing
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