Explain concept of product line and product mix, Marketing Management

Assignment Help:

Question :

(a) Describe with examples the concept of product line and product mix.

(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.

(c) Differentiate between portfolio branding and umbrella branding.

(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.

(e) Describe with examples the difference between convenience products and shopping products.

(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.

(g) List five of the elements that should constitute an effective marketing plan.

(h) Describe five of the pitfalls of brand positioning.

(i) What is a trademark and how is it different from a company's name?


Related Discussions:- Explain concept of product line and product mix

Explain about the direct-response media, Explain about the direct-response ...

Explain about the direct-response media In many cases direct-response media like direct mail, magazine inserts and television and print advertisements which use telephone numbe

What are the factors to determine the consumer behaviour, What are the fact...

What are the factors to determine the consumer behaviour? Consumer Buying Dynamic or Determinants of Consumer Behaviour: There are four factors which determine the consum

Market orientation, Read the journal article Lafferty, B. A., & Hult, G. T....

Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109

Briefly discuss the suitability of equity, The Bono Company Ltd, which is ...

The Bono Company Ltd, which is effectively controlled by the Bono family although they now own only a minority of shares, is to undertake a substantial new project which requires

Describe about advertising, Q. Describe about advertising? Meaning :-...

Q. Describe about advertising? Meaning :- It is derived as of the Latin word 'adverto' OR we can utter turn the customer towards the products. Definition: - As-per

What is line stretching, What is Line Stretching? Line Stretching: ...

What is Line Stretching? Line Stretching: Decision associated to line stretching is taken when the marketer feels he can raise his profits through either adding or droppi

Type of buying situations, give me am example of straight rebuy, modified r...

give me am example of straight rebuy, modified rebuy and new task

Give a review on pricing policies for pricing of services, Question 1: ...

Question 1: Teamwork as a concept has grown over the last 20 years, especially in the service industry. Thus, teamwork success is not automatic. Teams have to be established fo

What is place utility in marketing, What is Place Utility in marketing? ...

What is Place Utility in marketing? Place Utility: This utility is given when a marketer gives the product at locations preferred through the all customers. Domino’s pizza

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd