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Question :
(a) Describe with examples the concept of product line and product mix.
(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.
(c) Differentiate between portfolio branding and umbrella branding.
(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.
(e) Describe with examples the difference between convenience products and shopping products.
(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.
(g) List five of the elements that should constitute an effective marketing plan.
(h) Describe five of the pitfalls of brand positioning.
(i) What is a trademark and how is it different from a company's name?
What are the Important facts of marketing Marketing identifies consumers' needs and supplies different goods and services to satisfy those needs most effectively. So businessma
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Q. Explain about Message format? a) Ad- copy for print media b) Ad-copy for broad cast media. c) Radio d) T.v
..physical evidence of at tea product..??
Company of the enterprise factors: the choice of channel is also influenced by company characteristics such as its financial position, size, product mix, morale of its employers,
Solving Customer Problems in Ways They Never Imagined
1. Discuss Lipton's bases for segmenting Lipton's consumer markets. 2. Examine Lipton's target marketing strategy from the product offering seen above. 3. Explain and determine t
considering the concept of product life cycle, where would you put video games in their life cycle?
Question 1 Describe the phases in the evolution of retail market 2 What are the tasks handled by a project manager to effectively manage a project 3 What are the relevant
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