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Question :
(a) Describe with examples the concept of product line and product mix.
(b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies.
(c) Differentiate between portfolio branding and umbrella branding.
(d) Describe with the help of appropriate diagram the concept of gap analysis in the context of marketing objectives.
(e) Describe with examples the difference between convenience products and shopping products.
(f) Directional Policy Matrix is an enhancement of the SWOT analysis. Explain the said concept.
(g) List five of the elements that should constitute an effective marketing plan.
(h) Describe five of the pitfalls of brand positioning.
(i) What is a trademark and how is it different from a company's name?
what is new product development and also define its process.
Describe the freeze -thaw activity Repeated cycles of freezing and melting of water in rock called as freeze -thaw activity or frost action widen the cracks and may even split
Consumer mind is a Black Box
Sales and Marketing Management- It gives business owners or managers with required knowledge and skills they need for managing their business from a sales and marketing view.
Explain in detail about the Marketing communications Marketing communications provides the means by which organisations and brands are presented to their audiences. Goal is to
What is efficiency control in MIVE? Efficiency control: The global picture is significant. An overview of the sales and marketing efforts and their relative failure or su
Explain the various approaches that are followed by FMCG companies in test marketing
Define the term Public Relation in briefly. Meaning of Public relations or PR is the management of internal and external communication certainly of an organization to create
Question 1: (a) Distinguish between Destination Branding and Country Branding? (b) ‘The quality of a destination brand depends on the selection of the communication strate
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
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