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Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
Product planning and development: In the modern competitive situation, producers try to bring out suitable products, which are closer to and more attractive than the substitut
What is the working of final or last barrier to exchange in channels distribution? All problem are signifies the discrepancy of quantity and assortment within the exchange proc
Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent
Question: (a) You have been requested by your CEO to organize a news conference. Show how you would organize same. (b) If you expect to have success issuing news releases
images of differentiation tools in marketing
Product mix strategies: A company has several major strategic at its disposal, with respect to the width, depth and consistency of its product mix. One major management aspe
The Product Concept The product concept states that consumers will favour products that offer the best quality, performance, and features, and therefore the organization shoul
Micro environment: Micro environment refers to the company's immediate environment, those environment factors that are in its proximity. These factors influence the company's non
Explain the term - Promotion Promotion refers to process of informing and persuading the consumers to buy certain product. By using this process, marketers convey persuasive me
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