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You are the Marketing Manager of a supermarket chain of ABC. The sales have gone down for several months. When you looked into the matter, you have found out some reasons, among th
consumer mind is a black box discuss
Selection Criteria of every tool Key criteria governing an organisation's selection and use of every tool are: 1. Degree of control required over the delivery of the messa
AMAZON internet marketing strategies.
Question: Consumers have to constantly make decisions regarding what products or services to buy and where to buy them. Because the outcomes of such decisions are often uncerta
what are thepproaches used by FMCG companies in test marketing?
Marketing mix of Dettol Handwash
Explain, with examples, the idea of a variable pricing policy. Variable pricing includes adjusting prices to increase demand in off-peak periods in the hope of stimulating dema
discuss the four functions of marketing management analysis, planning, implementation and control
importance of Balancing Customer and Competitor Orientations
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