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Question 1:
(i) If a local firm wishes to grow internationally, describe the alternative strategies available?
(ii) What are the major advantages and disadvantages of each strategy?
Question 2:
(i) What are the combinations of product communication strategies available to global marketers?
(ii) What pricing policy alternatives are available for a global company?
Assume that you are James Peterson and you have just hired a new management team composed of highly qualified executives from outside companies.
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explain the various approaches better followed by smcg companies in test marketing?
Explain the stages in the Product Life Cycle with examples.
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