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Question 1:
(i) If a local firm wishes to grow internationally, describe the alternative strategies available?
(ii) What are the major advantages and disadvantages of each strategy?
Question 2:
(i) What are the combinations of product communication strategies available to global marketers?
(ii) What pricing policy alternatives are available for a global company?
Q. Describe various stages in New Product Development. O R Describe the steps in NPD process. Ans.: The many stages in NPD are:- (1) G enerating Ne
How is market participation extended? Market participation extenuation: Those who choose to license ought to maintain the options open for extending market participation.
ingredient branding in the market place
Positioning Errors Kotler says that the firm should avoid four major positioning errors, namely: Under positioning: this occurs when the buyers know much less about the br
What is related product diversification? A company may diversity through broadening its product line in associated products or unrelated products or might both in associated as
how do the vals influence marketing
2types of competitors strategic and distinct competitors and also identify you strategic competitor and also identify strength and weaknesses of strategic competitor.
Define the Position on Benefits for Positioning. Position on Benefits: This approach and strategy is closely associated to prior one. Here product is positioned upon its
Elements of the marketing: the marketing thinking starts with the customer needs. Today each marketer wants to retain and satisfy the customer because of the intense competition.
stages of buying process
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