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Question 1:
(i) If a local firm wishes to grow internationally, describe the alternative strategies available?
(ii) What are the major advantages and disadvantages of each strategy?
Question 2:
(i) What are the combinations of product communication strategies available to global marketers?
(ii) What pricing policy alternatives are available for a global company?
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3000 words assignment
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Identify and briefly describe four trends in the macro/market environment that will have or recently had an influence on the selected industry.
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