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what are famous examples of down-market stretching done by large companies?
Problem 1: Using examples and illustrations, elaborate on the stages of business buying process and its influences. Problem 2: (i). Describe the distribution channel.
Mass Marketing Mass marketing includes the mass production, distribution, and the promotion of one product for all buyers.
Maturity Stage In the product life cycle the maturity stage is that stage where sales growth slows or levels off. Product managers can have to do more than easily defend their
What is Possession Utility in marketing? Possession Utility: This utility permits a buyer to use the product as he desires. This is the value that a buyer acquires from
how do shoppers stop develop its demand forecasting
explain the various approaches that are followed by FMCG companies in test marketing.
State the Pricing and factors affecting pricing decisions Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/
#what is personal selling,direct marketing,exhibitions?
WV8 is a large not for profit (NFP) public sector organisation responsible for organising the operation of publicly financed schools within its region. WV8 receives its income sole
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