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Each country or region has a specific culture which is due to similarities in religion, language, beliefs and values. This could result in a "cultural challenge for international m
the relationship between the 4Ps
Component of Marketing Information System: 1. Internal records system: Marketing managers rely on internal reports such as orders, sales, prices, inventory level, and receiva
what is: competencies, customers, and competition?
understand the prospects for growth in global services
As marketing manager you have been assigned to promote a new product of beer. Your competitors are Angkor & Cambodia beer. Describe the factor that you would have to deal with to
critically analyse diesel''s marketing mix strategies?
Discuss the different pricing strategies accessible to an organization. Each product has a price, although each firm is not essentially in a position to find out the price at w
the rise of personal computers in the mid 1980s spurred interest in computer games
explain the various elements of marketing process
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