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State the Pricing and factors affecting pricing decisions
Price is the consideration in terms of money paid by consumers for bundle of benefits he/she derives by using service/product. In simple terms, it's the exchange value of services and goods in terms of money. Pricing (determination of price to be charged) is another significant element of marketing mix and it plays a vital role in the success of a product in market. If the price fixed is high, it's likely to have an adverse effect on sales volume. If, conversely, it is too low , it would adversely affect the profitability . Therefore, it has to be fixed after taking various aspects into consideration
What are various perspectives to explain E-Commerce? E-Commerce can be defined through various perspectives, which are given below: a. Communications perspective b. Bus
How the product line appraisal is important task?
Define emphasis of marketing to offer product to customers. Marketing lays emphasis onto giving the product to customers at the right price, at the right place, in the right pl
When customer-facing managers are asked whether their CRM initiatives have been a success , the chances are that many of them will say "no". Ask them why they failed, and they will
Question : (a) "There are those-usually who have never experienced a crisis- who say that planning for a crisis is a waste of time because it is planning for something that wil
1. Isaac goes to an amusement park where tickets for the rides cost $25 per sheet and tickets for the shows cost $10 each. a. Write an expression that describes the amount of money
Price "The amount of money charged for a product or service, or the total of the values that consumers exchange for the benefits of having or by using the service or product".
Marketing mix communication Organisations now accept that tools of the promotional mix are not the only way in which brands communicate. All parts of the marketing mix communic
Does marketing solely to increase profit?
Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder
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