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In marketing the concept of 'physical evidence' refers to
some form of reassurance of service quality before purchase.
how do the vals influence marketing
identify and briefly describe four treands in the macro/market
Procedure of the environmental analysis: Step 1: assess the nature of the environment: it is useful to take a view of the nature of the organization's environment in terms of
technolgoy can change the following three factors? a. politics b. lifestyle c. production process d. buying patterns
cost plus pricing
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several
the various approaches that are followed by FMCG companies in test marketing
Considering the concept of product life cycle, where would you put video games in their life cycleuestion #Minimum 100 words accepted#
Define the concept of Marketing Information System. Meaning of Marketing Information System : Marketing Information system is systems which consist of people, procedu
Marginal Approach to Ad-budget: - In this schema advertisement budget is decided on the basis of marginal costs and marginal revenue of advertising. Marginal cost here signifies i
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