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In marketing the concept of 'physical evidence' refers to
some form of reassurance of service quality before purchase.
what is competitor analysis
• example of product line strategies
explain the various approaches that are followed by fmcg companies in test marketing
Requirements of a good marketing information system: 1. Through there will be a several information component and activity component of a marketing information system yet
Advantages of packaging: advantages of the packaging may be divided into three parts: Advantage to manufactures: advantages of the packaging available to manufactures are as
Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin
What are the significant factors that have led to the success of shopers stop?
Question: (a) What do you understand by market efficiency and why is it important? (b) Explain each form of market efficiency. (c) Give any one test of weak-form and semi
The responsibility of the Marketing Communication Manager is to sense those elements that can not be strong now but which in the future may have an impact on the organization and
marketing business process of automobiles company.
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